#9348AA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9348AA works with other colors. Named schemes with #9348AA in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
Royal Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Royal Purple.
How #9348AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9348AA at work across the surfaces designers actually ship.
:root {
--color-base: #9348AA;
--color-base-rgb: 147 72 170;
--color-base-oklch: oklch(53.6% 0.163 317.6);
--color-50: #F9F4FB;
--color-100: #EFE2F3;
--color-200: #DFC6E6;
--color-300: #C59ED1;
--color-400: #AB78BA;
--color-500: #8D579E;
--color-600: #6E487A;
--color-700: #503758;
--color-800: #36273A;
--color-900: #211924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F9F4FB',
100: '#EFE2F3',
200: '#DFC6E6',
300: '#C59ED1',
400: '#AB78BA',
500: '#8D579E',
600: '#6E487A',
700: '#503758',
800: '#36273A',
900: '#211924',
},
}
$base: #9348AA; $base-ink: #FFFFFF; $base-50: #F9F4FB; $base-100: #EFE2F3; $base-200: #DFC6E6; $base-300: #C59ED1; $base-400: #AB78BA; $base-500: #8D579E; $base-600: #6E487A; $base-700: #503758; $base-800: #36273A; $base-900: #211924; $base-hover: #743A86; $base-subtle: #DDCAE3;
{
"color": {
"base": {
"value": "#9348AA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FB",
"type": "color"
},
"100": {
"value": "#EFE2F3",
"type": "color"
},
"200": {
"value": "#DFC6E6",
"type": "color"
},
"300": {
"value": "#C59ED1",
"type": "color"
},
"400": {
"value": "#AB78BA",
"type": "color"
},
"500": {
"value": "#8D579E",
"type": "color"
},
"600": {
"value": "#6E487A",
"type": "color"
},
"700": {
"value": "#503758",
"type": "color"
},
"800": {
"value": "#36273A",
"type": "color"
},
"900": {
"value": "#211924",
"type": "color"
}
}
}
}