#9374AA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9374AA works with other colors. Named schemes with #9374AA in its natural role, and a note on why the supporting colors balance it.
Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amethyst plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Amethyst anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.
How #9374AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9374AA at work across the surfaces designers actually ship.
:root {
--color-base: #9374AA;
--color-base-rgb: 147 116 170;
--color-base-oklch: oklch(60.9% 0.087 310.1);
--color-50: #F8F5F9;
--color-100: #EBE5F0;
--color-200: #D8CCE0;
--color-300: #BAA8C7;
--color-400: #9C85AD;
--color-500: #7D6590;
--color-600: #635270;
--color-700: #493E51;
--color-800: #312B36;
--color-900: #1F1B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amethyst: {
50: '#F8F5F9',
100: '#EBE5F0',
200: '#D8CCE0',
300: '#BAA8C7',
400: '#9C85AD',
500: '#7D6590',
600: '#635270',
700: '#493E51',
800: '#312B36',
900: '#1F1B22',
},
}
$base: #9374AA; $base-ink: #141310; $base-50: #F8F5F9; $base-100: #EBE5F0; $base-200: #D8CCE0; $base-300: #BAA8C7; $base-400: #9C85AD; $base-500: #7D6590; $base-600: #635270; $base-700: #493E51; $base-800: #312B36; $base-900: #1F1B22; $base-hover: #76578E; $base-subtle: #DED7E3;
{
"color": {
"base": {
"value": "#9374AA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5F9",
"type": "color"
},
"100": {
"value": "#EBE5F0",
"type": "color"
},
"200": {
"value": "#D8CCE0",
"type": "color"
},
"300": {
"value": "#BAA8C7",
"type": "color"
},
"400": {
"value": "#9C85AD",
"type": "color"
},
"500": {
"value": "#7D6590",
"type": "color"
},
"600": {
"value": "#635270",
"type": "color"
},
"700": {
"value": "#493E51",
"type": "color"
},
"800": {
"value": "#312B36",
"type": "color"
},
"900": {
"value": "#1F1B22",
"type": "color"
}
}
}
}