#9396CA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #9396CA works with other colors. Named schemes with #9396CA in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.
How #9396CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9396CA at work across the surfaces designers actually ship.
:root {
--color-base: #9396CA;
--color-base-rgb: 147 150 202;
--color-base-oklch: oklch(69.0% 0.076 281.6);
--color-50: #F4F5FA;
--color-100: #E3E4F2;
--color-200: #C8CAE4;
--color-300: #A2A4CE;
--color-400: #7D80B5;
--color-500: #5C5F98;
--color-600: #4C4E76;
--color-700: #3A3B55;
--color-800: #282939;
--color-900: #1A1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F4F5FA',
100: '#E3E4F2',
200: '#C8CAE4',
300: '#A2A4CE',
400: '#7D80B5',
500: '#5C5F98',
600: '#4C4E76',
700: '#3A3B55',
800: '#282939',
900: '#1A1A23',
},
}
$base: #9396CA; $base-ink: #141310; $base-50: #F4F5FA; $base-100: #E3E4F2; $base-200: #C8CAE4; $base-300: #A2A4CE; $base-400: #7D80B5; $base-500: #5C5F98; $base-600: #4C4E76; $base-700: #3A3B55; $base-800: #282939; $base-900: #1A1A23; $base-hover: #6367B2; $base-subtle: #E0E1ED;
{
"color": {
"base": {
"value": "#9396CA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F5FA",
"type": "color"
},
"100": {
"value": "#E3E4F2",
"type": "color"
},
"200": {
"value": "#C8CAE4",
"type": "color"
},
"300": {
"value": "#A2A4CE",
"type": "color"
},
"400": {
"value": "#7D80B5",
"type": "color"
},
"500": {
"value": "#5C5F98",
"type": "color"
},
"600": {
"value": "#4C4E76",
"type": "color"
},
"700": {
"value": "#3A3B55",
"type": "color"
},
"800": {
"value": "#282939",
"type": "color"
},
"900": {
"value": "#1A1A23",
"type": "color"
}
}
}
}