#94071C is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #94071C works with other colors. Named schemes with #94071C in its natural role, and a note on why the supporting colors balance it.
This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.
How #94071C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #94071C at work across the surfaces designers actually ship.
:root {
--color-base: #94071C;
--color-base-rgb: 148 7 28;
--color-base-oklch: oklch(42.3% 0.167 23.4);
--color-50: #FEF0F2;
--color-100: #FDD8DD;
--color-200: #FBB1BC;
--color-300: #F27D8E;
--color-400: #E44E64;
--color-500: #CB2A42;
--color-600: #9A2839;
--color-700: #6C232E;
--color-800: #461B21;
--color-900: #2B1216;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
carmine: {
50: '#FEF0F2',
100: '#FDD8DD',
200: '#FBB1BC',
300: '#F27D8E',
400: '#E44E64',
500: '#CB2A42',
600: '#9A2839',
700: '#6C232E',
800: '#461B21',
900: '#2B1216',
},
}
$base: #94071C; $base-ink: #FFFFFF; $base-50: #FEF0F2; $base-100: #FDD8DD; $base-200: #FBB1BC; $base-300: #F27D8E; $base-400: #E44E64; $base-500: #CB2A42; $base-600: #9A2839; $base-700: #6C232E; $base-800: #461B21; $base-900: #2B1216; $base-hover: #750616; $base-subtle: #EEA4B0;
{
"color": {
"base": {
"value": "#94071C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F2",
"type": "color"
},
"100": {
"value": "#FDD8DD",
"type": "color"
},
"200": {
"value": "#FBB1BC",
"type": "color"
},
"300": {
"value": "#F27D8E",
"type": "color"
},
"400": {
"value": "#E44E64",
"type": "color"
},
"500": {
"value": "#CB2A42",
"type": "color"
},
"600": {
"value": "#9A2839",
"type": "color"
},
"700": {
"value": "#6C232E",
"type": "color"
},
"800": {
"value": "#461B21",
"type": "color"
},
"900": {
"value": "#2B1216",
"type": "color"
}
}
}
}