#94287C is a mid-toned, warm rose. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #94287C works with other colors. Named schemes with #94287C in its natural role, and a note on why the supporting colors balance it.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
How #94287C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #94287C at work across the surfaces designers actually ship.
:root {
--color-base: #94287C;
--color-base-rgb: 148 40 124;
--color-base-oklch: oklch(47.5% 0.170 338.3);
--color-50: #FCF3FA;
--color-100: #F7DEF2;
--color-200: #EDBFE3;
--color-300: #DC93CC;
--color-400: #C86AB4;
--color-500: #AD4897;
--color-600: #843D75;
--color-700: #5E3054;
--color-800: #3E2338;
--color-900: #261723;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FCF3FA',
100: '#F7DEF2',
200: '#EDBFE3',
300: '#DC93CC',
400: '#C86AB4',
500: '#AD4897',
600: '#843D75',
700: '#5E3054',
800: '#3E2338',
900: '#261723',
},
}
$base: #94287C; $base-ink: #FFFFFF; $base-50: #FCF3FA; $base-100: #F7DEF2; $base-200: #EDBFE3; $base-300: #DC93CC; $base-400: #C86AB4; $base-500: #AD4897; $base-600: #843D75; $base-700: #5E3054; $base-800: #3E2338; $base-900: #261723; $base-hover: #772064; $base-subtle: #E4BADB;
{
"color": {
"base": {
"value": "#94287C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3FA",
"type": "color"
},
"100": {
"value": "#F7DEF2",
"type": "color"
},
"200": {
"value": "#EDBFE3",
"type": "color"
},
"300": {
"value": "#DC93CC",
"type": "color"
},
"400": {
"value": "#C86AB4",
"type": "color"
},
"500": {
"value": "#AD4897",
"type": "color"
},
"600": {
"value": "#843D75",
"type": "color"
},
"700": {
"value": "#5E3054",
"type": "color"
},
"800": {
"value": "#3E2338",
"type": "color"
},
"900": {
"value": "#261723",
"type": "color"
}
}
}
}