What color is #94367D?

#94367D is a medium magenta. In RGB it is rgb(148, 54, 125), and in HSL hsl(315, 47%, 40%).

Is #94367D accessible as text?

On white, #94367D has a contrast ratio of 6.81:1 (passes WCAG AA for body text); on black it is 3.08:1 (fails). For text placed on #94367D, use white for the best readability.

What is the closest Tailwind color to #94367D?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #94367D?

#94367D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #36964E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #94367D below.

Is #94367D good for buttons?

#94367D works well for buttons and highlights, but use white text on #94367D — black text only reaches 3.08:1, below the 4.5:1 needed for normal-size labels.

Is #94367D the same as CSS darkmagenta?

No — #94367D is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#94367D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #94367D

Not just a swatch — here's how #94367D works with other colors. Named schemes with #94367D in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #94367D Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #94367D Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #94367D Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #94367D Secondary #BA6032 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #94367D Secondary #9F7D94 Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #94367D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 6/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 55/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #94367D

For UI

For branding

For interior

For fashion

People also use #94367D with

Dark Orchid Cordovan Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.8:1. Use

Subtle surface Use #EBD6E6 for cards and hover fills. Tint 80

Avoid beside #96365E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #94367D at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #94367D;
  --color-base-rgb: 148 54 125;
  --color-base-oklch: oklch(49.0% 0.151 338.5);
  --color-50: #FBF3F9;
  --color-100: #F5E0F0;
  --color-200: #E9C3E0;
  --color-300: #D699C7;
  --color-400: #C072AC;
  --color-500: #A4518F;
  --color-600: #7E4470;
  --color-700: #5A3451;
  --color-800: #3C2536;
  --color-900: #251822;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FBF3F9',
    100: '#F5E0F0',
    200: '#E9C3E0',
    300: '#D699C7',
    400: '#C072AC',
    500: '#A4518F',
    600: '#7E4470',
    700: '#5A3451',
    800: '#3C2536',
    900: '#251822',
  },
}

$base: #94367D;
$base-ink: #FFFFFF;
$base-50: #FBF3F9;
$base-100: #F5E0F0;
$base-200: #E9C3E0;
$base-300: #D699C7;
$base-400: #C072AC;
$base-500: #A4518F;
$base-600: #7E4470;
$base-700: #5A3451;
$base-800: #3C2536;
$base-900: #251822;
$base-hover: #782B65;
$base-subtle: #E1C1D9;

{
    "color": {
        "base": {
            "value": "#94367D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3F9",
                "type": "color"
            },
            "100": {
                "value": "#F5E0F0",
                "type": "color"
            },
            "200": {
                "value": "#E9C3E0",
                "type": "color"
            },
            "300": {
                "value": "#D699C7",
                "type": "color"
            },
            "400": {
                "value": "#C072AC",
                "type": "color"
            },
            "500": {
                "value": "#A4518F",
                "type": "color"
            },
            "600": {
                "value": "#7E4470",
                "type": "color"
            },
            "700": {
                "value": "#5A3451",
                "type": "color"
            },
            "800": {
                "value": "#3C2536",
                "type": "color"
            },
            "900": {
                "value": "#251822",
                "type": "color"
            }
        }
    }
}

Palettes built on #94367D

Color Lab

Pairs with #94367D

UI roles & guardrails

In real applications

Scales

Every model

Export