#9490A2 is a muted, temperate purple. On the Color Lab it reads clean and engineered, restrained and easy to live with. It holds up as a large surface and reproduces cleanly in print.
Not just a swatch — here's how #9490A2 works with other colors. Named schemes with #9490A2 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #9490A2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9490A2 at work across the surfaces designers actually ship.
:root {
--color-base: #9490A2;
--color-base-rgb: 148 144 162;
--color-base-oklch: oklch(66.3% 0.027 295.8);
--color-50: #F7F7F8;
--color-100: #E9E9ED;
--color-200: #D4D3DA;
--color-300: #B4B2BD;
--color-400: #9592A0;
--color-500: #767282;
--color-600: #5E5B67;
--color-700: #45444B;
--color-800: #2F2E33;
--color-900: #1E1D20;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F7F8',
100: '#E9E9ED',
200: '#D4D3DA',
300: '#B4B2BD',
400: '#9592A0',
500: '#767282',
600: '#5E5B67',
700: '#45444B',
800: '#2F2E33',
900: '#1E1D20',
},
}
$base: #9490A2; $base-ink: #141310; $base-50: #F7F7F8; $base-100: #E9E9ED; $base-200: #D4D3DA; $base-300: #B4B2BD; $base-400: #9592A0; $base-500: #767282; $base-600: #5E5B67; $base-700: #45444B; $base-800: #2F2E33; $base-900: #1E1D20; $base-hover: #746F85; $base-subtle: #DFDEE2;
{
"color": {
"base": {
"value": "#9490A2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F7F8",
"type": "color"
},
"100": {
"value": "#E9E9ED",
"type": "color"
},
"200": {
"value": "#D4D3DA",
"type": "color"
},
"300": {
"value": "#B4B2BD",
"type": "color"
},
"400": {
"value": "#9592A0",
"type": "color"
},
"500": {
"value": "#767282",
"type": "color"
},
"600": {
"value": "#5E5B67",
"type": "color"
},
"700": {
"value": "#45444B",
"type": "color"
},
"800": {
"value": "#2F2E33",
"type": "color"
},
"900": {
"value": "#1E1D20",
"type": "color"
}
}
}
}