#9490BC is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #9490BC works with other colors. Named schemes with #9490BC in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.
How #9490BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9490BC at work across the surfaces designers actually ship.
:root {
--color-base: #9490BC;
--color-base-rgb: 148 144 188;
--color-base-oklch: oklch(67.3% 0.065 288.7);
--color-50: #F6F5F9;
--color-100: #E6E5F0;
--color-200: #CECCE0;
--color-300: #AAA7C8;
--color-400: #8884AE;
--color-500: #686490;
--color-600: #545170;
--color-700: #3F3D51;
--color-800: #2B2A36;
--color-900: #1C1B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F6F5F9',
100: '#E6E5F0',
200: '#CECCE0',
300: '#AAA7C8',
400: '#8884AE',
500: '#686490',
600: '#545170',
700: '#3F3D51',
800: '#2B2A36',
900: '#1C1B22',
},
}
$base: #9490BC; $base-ink: #141310; $base-50: #F6F5F9; $base-100: #E6E5F0; $base-200: #CECCE0; $base-300: #AAA7C8; $base-400: #8884AE; $base-500: #686490; $base-600: #545170; $base-700: #3F3D51; $base-800: #2B2A36; $base-900: #1C1B22; $base-hover: #6B66A3; $base-subtle: #E0DFE9;
{
"color": {
"base": {
"value": "#9490BC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5F9",
"type": "color"
},
"100": {
"value": "#E6E5F0",
"type": "color"
},
"200": {
"value": "#CECCE0",
"type": "color"
},
"300": {
"value": "#AAA7C8",
"type": "color"
},
"400": {
"value": "#8884AE",
"type": "color"
},
"500": {
"value": "#686490",
"type": "color"
},
"600": {
"value": "#545170",
"type": "color"
},
"700": {
"value": "#3F3D51",
"type": "color"
},
"800": {
"value": "#2B2A36",
"type": "color"
},
"900": {
"value": "#1C1B22",
"type": "color"
}
}
}
}