#9493BF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #9493BF works with other colors. Named schemes with #9493BF in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.
How #9493BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9493BF at work across the surfaces designers actually ship.
:root {
--color-base: #9493BF;
--color-base-rgb: 148 147 191;
--color-base-oklch: oklch(68.0% 0.064 285.6);
--color-50: #F5F5FA;
--color-100: #E5E5F0;
--color-200: #CCCCE1;
--color-300: #A7A7C8;
--color-400: #8483AF;
--color-500: #646491;
--color-600: #515171;
--color-700: #3D3D52;
--color-800: #2A2A37;
--color-900: #1B1B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F5F5FA',
100: '#E5E5F0',
200: '#CCCCE1',
300: '#A7A7C8',
400: '#8483AF',
500: '#646491',
600: '#515171',
700: '#3D3D52',
800: '#2A2A37',
900: '#1B1B22',
},
}
$base: #9493BF; $base-ink: #141310; $base-50: #F5F5FA; $base-100: #E5E5F0; $base-200: #CCCCE1; $base-300: #A7A7C8; $base-400: #8483AF; $base-500: #646491; $base-600: #515171; $base-700: #3D3D52; $base-800: #2A2A37; $base-900: #1B1B22; $base-hover: #6867A6; $base-subtle: #E0E0EA;
{
"color": {
"base": {
"value": "#9493BF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F5FA",
"type": "color"
},
"100": {
"value": "#E5E5F0",
"type": "color"
},
"200": {
"value": "#CCCCE1",
"type": "color"
},
"300": {
"value": "#A7A7C8",
"type": "color"
},
"400": {
"value": "#8483AF",
"type": "color"
},
"500": {
"value": "#646491",
"type": "color"
},
"600": {
"value": "#515171",
"type": "color"
},
"700": {
"value": "#3D3D52",
"type": "color"
},
"800": {
"value": "#2A2A37",
"type": "color"
},
"900": {
"value": "#1B1B22",
"type": "color"
}
}
}
}