#949ADE is a mid-toned, cool violet. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #949ADE works with other colors. Named schemes with #949ADE in its natural role, and a note on why the supporting colors balance it.
Iceberg opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Iceberg keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Iceberg is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iceberg carrying the quiet middle.
Iceberg is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iceberg.
Iceberg anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
How #949ADE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #949ADE at work across the surfaces designers actually ship.
:root {
--color-base: #949ADE;
--color-base-rgb: 148 154 222;
--color-base-oklch: oklch(70.8% 0.099 279.6);
--color-50: #F3F4FC;
--color-100: #DFE1F6;
--color-200: #C1C4EC;
--color-300: #959BDA;
--color-400: #6D74C5;
--color-500: #4C54A9;
--color-600: #404582;
--color-700: #32365D;
--color-800: #24263D;
--color-900: #171926;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
iceberg: {
50: '#F3F4FC',
100: '#DFE1F6',
200: '#C1C4EC',
300: '#959BDA',
400: '#6D74C5',
500: '#4C54A9',
600: '#404582',
700: '#32365D',
800: '#24263D',
900: '#171926',
},
}
$base: #949ADE; $base-ink: #141310; $base-50: #F3F4FC; $base-100: #DFE1F6; $base-200: #C1C4EC; $base-300: #959BDA; $base-400: #6D74C5; $base-500: #4C54A9; $base-600: #404582; $base-700: #32365D; $base-800: #24263D; $base-900: #171926; $base-hover: #5D66CD; $base-subtle: #E2E3F3;
{
"color": {
"base": {
"value": "#949ADE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F4FC",
"type": "color"
},
"100": {
"value": "#DFE1F6",
"type": "color"
},
"200": {
"value": "#C1C4EC",
"type": "color"
},
"300": {
"value": "#959BDA",
"type": "color"
},
"400": {
"value": "#6D74C5",
"type": "color"
},
"500": {
"value": "#4C54A9",
"type": "color"
},
"600": {
"value": "#404582",
"type": "color"
},
"700": {
"value": "#32365D",
"type": "color"
},
"800": {
"value": "#24263D",
"type": "color"
},
"900": {
"value": "#171926",
"type": "color"
}
}
}
}