What color is #949DCF?

#949DCF is a light, soft blue-violet. In RGB it is rgb(148, 157, 207), and in HSL hsl(231, 38%, 70%).

Is #949DCF accessible as text?

On white, #949DCF has a contrast ratio of 2.63:1 (fails WCAG AA for body text); on black it is 7.98:1 (passes). For text placed on #949DCF, use black for the best readability.

What is the closest Tailwind color to #949DCF?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #949DCF?

#949DCF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #D0C795. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #949DCF below.

Is #949DCF good for buttons?

#949DCF works well for buttons and highlights, but use black text on #949DCF — white text only reaches 2.63:1, below the 4.5:1 needed for normal-size labels.

Is #949DCF the same as CSS darkgray?

No — #949DCF is not the CSS named color darkgray, but darkgray (#A9A9A9) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#949DCF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #949DCF

Not just a swatch — here's how #949DCF works with other colors. Named schemes with #949DCF in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Accent #949DCF Secondary #AEB4B8 Surface #F1F2F0 Support #7E92A7 Anchor #2E3236

Iceberg keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Japanese Sand Base · 5 colors

Base #949DCF Surface #F2E8DD Highlight #F8F0E7 Secondary #BEADA2 Ink #2C2724

Iceberg sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Lead #949DCF Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #21344A

Iceberg opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #949DCF Secondary #C8CCDE Support #9D9088 Ink #18140F

Iceberg is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iceberg carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #949DCF Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #BAC3F2

Iceberg is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iceberg.

Build a working theme in the generator →

Color Lab

How #949DCF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 62/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 29/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 36/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 29/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 49/100

Moderate

Workable accent with care around contrast.

Surface fit 50/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #949DCF

For UI

For branding

For interior

For fashion

People also use #949DCF with

Light Blue Wisteria Burlywood Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.1:1. Use

Subtle surface Use #ECEDF4 for cards and hover fills. Tint 80

Avoid beside #A095D0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #949DCF at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #949DCF;
  --color-base-rgb: 148 157 207;
  --color-base-oklch: oklch(70.7% 0.074 276.4);
  --color-50: #F4F5FB;
  --color-100: #E2E5F3;
  --color-200: #C7CBE6;
  --color-300: #9FA6D0;
  --color-400: #7A83B8;
  --color-500: #59639C;
  --color-600: #495079;
  --color-700: #383D57;
  --color-800: #272A3A;
  --color-900: #191B24;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  iceberg: {
    50: '#F4F5FB',
    100: '#E2E5F3',
    200: '#C7CBE6',
    300: '#9FA6D0',
    400: '#7A83B8',
    500: '#59639C',
    600: '#495079',
    700: '#383D57',
    800: '#272A3A',
    900: '#191B24',
  },
}

$base: #949DCF;
$base-ink: #141310;
$base-50: #F4F5FB;
$base-100: #E2E5F3;
$base-200: #C7CBE6;
$base-300: #9FA6D0;
$base-400: #7A83B8;
$base-500: #59639C;
$base-600: #495079;
$base-700: #383D57;
$base-800: #272A3A;
$base-900: #191B24;
$base-hover: #6471B9;
$base-subtle: #E1E3EF;

{
    "color": {
        "base": {
            "value": "#949DCF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F5FB",
                "type": "color"
            },
            "100": {
                "value": "#E2E5F3",
                "type": "color"
            },
            "200": {
                "value": "#C7CBE6",
                "type": "color"
            },
            "300": {
                "value": "#9FA6D0",
                "type": "color"
            },
            "400": {
                "value": "#7A83B8",
                "type": "color"
            },
            "500": {
                "value": "#59639C",
                "type": "color"
            },
            "600": {
                "value": "#495079",
                "type": "color"
            },
            "700": {
                "value": "#383D57",
                "type": "color"
            },
            "800": {
                "value": "#272A3A",
                "type": "color"
            },
            "900": {
                "value": "#191B24",
                "type": "color"
            }
        }
    }
}

Palettes built on #949DCF

Color Lab

Pairs with #949DCF

UI roles & guardrails

In real applications

Scales

Every model

Export