Nearest named color: Dark Violet
#9502BD
#9502BD
Nearest named
Dark Violet
Family
Purple
Lightness
49.9%
Chroma
0.244
Hue angle
315.8°
Temperature
Neutral-leaning
Contrast on white
6.95:1 · AA
Contrast on black
2.67:1 · Fail
Web-safe
#9900CC
CSS oklch()
50% 0.24 316

#9502BD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #9502BD

Not just a swatch — here's how #9502BD works with other colors. Named schemes with #9502BD in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Dark Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Dark Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Violet.

Minimal Editorial Surface · 5 colors

Dark Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Violet carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Dark Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Dark Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

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Color Lab

How #9502BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 55/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 12/100
Very low
Clean and current — no dusty, aged cast.
Luxury 48/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 94/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 64/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 8/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 72/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9502BD

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.0:1. Use
Subtle surface Use #ECC8F6 for cards and hover fills. Tint 80
Avoid beside #BB02A5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9502BD at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #9502BD;
  --color-base-rgb: 149 2 189;
  --color-base-oklch: oklch(49.9% 0.244 315.8);
  --color-50: #FBF0FE;
  --color-100: #F5D8FD;
  --color-200: #EBB1FC;
  --color-300: #DB78F7;
  --color-400: #C748EA;
  --color-500: #AB24D1;
  --color-600: #83249E;
  --color-700: #5E206F;
  --color-800: #3E1948;
  --color-900: #26112C;
  --color-on-base: #FFFFFF;
}