#95043E is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #95043E works with other colors. Named schemes with #95043E in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #95043E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #95043E at work across the surfaces designers actually ship.
:root {
--color-base: #95043E;
--color-base-rgb: 149 4 62;
--color-base-oklch: oklch(43.1% 0.170 7.9);
--color-50: #FEF0F6;
--color-100: #FDD8E7;
--color-200: #FCB1CF;
--color-300: #F57AAB;
--color-400: #E84A89;
--color-500: #CE276A;
--color-600: #9C2655;
--color-700: #6E2140;
--color-800: #471A2C;
--color-900: #2B121C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F6',
100: '#FDD8E7',
200: '#FCB1CF',
300: '#F57AAB',
400: '#E84A89',
500: '#CE276A',
600: '#9C2655',
700: '#6E2140',
800: '#471A2C',
900: '#2B121C',
},
}
$base: #95043E; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FDD8E7; $base-200: #FCB1CF; $base-300: #F57AAB; $base-400: #E84A89; $base-500: #CE276A; $base-600: #9C2655; $base-700: #6E2140; $base-800: #471A2C; $base-900: #2B121C; $base-hover: #770332; $base-subtle: #F0A3C2;
{
"color": {
"base": {
"value": "#95043E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FDD8E7",
"type": "color"
},
"200": {
"value": "#FCB1CF",
"type": "color"
},
"300": {
"value": "#F57AAB",
"type": "color"
},
"400": {
"value": "#E84A89",
"type": "color"
},
"500": {
"value": "#CE276A",
"type": "color"
},
"600": {
"value": "#9C2655",
"type": "color"
},
"700": {
"value": "#6E2140",
"type": "color"
},
"800": {
"value": "#471A2C",
"type": "color"
},
"900": {
"value": "#2B121C",
"type": "color"
}
}
}
}