What color is #950644?

#950644 is a dark, vivid pink. In RGB it is rgb(149, 6, 68), and in HSL hsl(334, 92%, 30%).

Is #950644 accessible as text?

On white, #950644 has a contrast ratio of 8.80:1 (passes WCAG AA for body text); on black it is 2.39:1 (fails). For text placed on #950644, use white for the best readability.

What is the closest Tailwind color to #950644?

The nearest Tailwind CSS token is rose-900 (#8B0836).

What colors go well with #950644?

#950644 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #069356. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #950644 below.

Is #950644 good for buttons?

#950644 works well for buttons and highlights, but use white text on #950644 — black text only reaches 2.39:1, below the 4.5:1 needed for normal-size labels.

Is #950644 the same as CSS brown?

No — #950644 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#950644 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #950644

Not just a swatch — here's how #950644 works with other colors. Named schemes with #950644 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #950644 Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #950644 Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #950644 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #950644 Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #950644 Secondary #976A73 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #950644 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 26/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #950644

For UI

For branding

For interior

For fashion

People also use #950644 with

Byzantine Cherry Red Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.8:1. Use

Subtle surface Use #F3C4D8 for cards and hover fills. Tint 80

Avoid beside #930614 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #950644 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #950644;
  --color-base-rgb: 149 6 68;
  --color-base-oklch: oklch(43.3% 0.171 5.0);
  --color-50: #FEF0F6;
  --color-100: #FDD8E8;
  --color-200: #FCB1D1;
  --color-300: #F37CB0;
  --color-400: #E54D8F;
  --color-500: #CB2970;
  --color-600: #9A2859;
  --color-700: #6D2242;
  --color-800: #471A2E;
  --color-900: #2B121D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F6',
    100: '#FDD8E8',
    200: '#FCB1D1',
    300: '#F37CB0',
    400: '#E54D8F',
    500: '#CB2970',
    600: '#9A2859',
    700: '#6D2242',
    800: '#471A2E',
    900: '#2B121D',
  },
}

$base: #950644;
$base-ink: #FFFFFF;
$base-50: #FEF0F6;
$base-100: #FDD8E8;
$base-200: #FCB1D1;
$base-300: #F37CB0;
$base-400: #E54D8F;
$base-500: #CB2970;
$base-600: #9A2859;
$base-700: #6D2242;
$base-800: #471A2E;
$base-900: #2B121D;
$base-hover: #760536;
$base-subtle: #EFA4C4;

{
    "color": {
        "base": {
            "value": "#950644",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F6",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E8",
                "type": "color"
            },
            "200": {
                "value": "#FCB1D1",
                "type": "color"
            },
            "300": {
                "value": "#F37CB0",
                "type": "color"
            },
            "400": {
                "value": "#E54D8F",
                "type": "color"
            },
            "500": {
                "value": "#CB2970",
                "type": "color"
            },
            "600": {
                "value": "#9A2859",
                "type": "color"
            },
            "700": {
                "value": "#6D2242",
                "type": "color"
            },
            "800": {
                "value": "#471A2E",
                "type": "color"
            },
            "900": {
                "value": "#2B121D",
                "type": "color"
            }
        }
    }
}

Palettes built on #950644

Color Lab

Pairs with #950644

UI roles & guardrails

In real applications

Scales

Every model

Export