#950AEB is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #950AEB works with other colors. Named schemes with #950AEB in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #950AEB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #950AEB at work across the surfaces designers actually ship.
:root {
--color-base: #950AEB;
--color-base-rgb: 149 10 235;
--color-base-oklch: oklch(53.9% 0.277 304.5);
--color-50: #F9F0FE;
--color-100: #EFD8FD;
--color-200: #DFB1FC;
--color-300: #C57CF3;
--color-400: #AB4DE5;
--color-500: #8D29CB;
--color-600: #6E289A;
--color-700: #50226D;
--color-800: #361A47;
--color-900: #22122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F9F0FE',
100: '#EFD8FD',
200: '#DFB1FC',
300: '#C57CF3',
400: '#AB4DE5',
500: '#8D29CB',
600: '#6E289A',
700: '#50226D',
800: '#361A47',
900: '#22122B',
},
}
$base: #950AEB; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #EFD8FD; $base-200: #DFB1FC; $base-300: #C57CF3; $base-400: #AB4DE5; $base-500: #8D29CB; $base-600: #6E289A; $base-700: #50226D; $base-800: #361A47; $base-900: #22122B; $base-hover: #7708BC; $base-subtle: #DEBBF3;
{
"color": {
"base": {
"value": "#950AEB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#EFD8FD",
"type": "color"
},
"200": {
"value": "#DFB1FC",
"type": "color"
},
"300": {
"value": "#C57CF3",
"type": "color"
},
"400": {
"value": "#AB4DE5",
"type": "color"
},
"500": {
"value": "#8D29CB",
"type": "color"
},
"600": {
"value": "#6E289A",
"type": "color"
},
"700": {
"value": "#50226D",
"type": "color"
},
"800": {
"value": "#361A47",
"type": "color"
},
"900": {
"value": "#22122B",
"type": "color"
}
}
}
}