#950C41 is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #950C41 works with other colors. Named schemes with #950C41 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #950C41 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #950C41 at work across the surfaces designers actually ship.
:root {
--color-base: #950C41;
--color-base-rgb: 149 12 65;
--color-base-oklch: oklch(43.5% 0.167 7.0);
--color-50: #FEF0F6;
--color-100: #FDD8E6;
--color-200: #F9B4CE;
--color-300: #EE81AB;
--color-400: #DF5389;
--color-500: #C53069;
--color-600: #962C55;
--color-700: #6A253F;
--color-800: #451C2C;
--color-900: #2A131C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F6',
100: '#FDD8E6',
200: '#F9B4CE',
300: '#EE81AB',
400: '#DF5389',
500: '#C53069',
600: '#962C55',
700: '#6A253F',
800: '#451C2C',
900: '#2A131C',
},
}
$base: #950C41; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FDD8E6; $base-200: #F9B4CE; $base-300: #EE81AB; $base-400: #DF5389; $base-500: #C53069; $base-600: #962C55; $base-700: #6A253F; $base-800: #451C2C; $base-900: #2A131C; $base-hover: #790A34; $base-subtle: #EDA9C3;
{
"color": {
"base": {
"value": "#950C41",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FDD8E6",
"type": "color"
},
"200": {
"value": "#F9B4CE",
"type": "color"
},
"300": {
"value": "#EE81AB",
"type": "color"
},
"400": {
"value": "#DF5389",
"type": "color"
},
"500": {
"value": "#C53069",
"type": "color"
},
"600": {
"value": "#962C55",
"type": "color"
},
"700": {
"value": "#6A253F",
"type": "color"
},
"800": {
"value": "#451C2C",
"type": "color"
},
"900": {
"value": "#2A131C",
"type": "color"
}
}
}
}