#950D3D is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #950D3D works with other colors. Named schemes with #950D3D in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #950D3D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #950D3D at work across the surfaces designers actually ship.
:root {
--color-base: #950D3D;
--color-base-rgb: 149 13 61;
--color-base-oklch: oklch(43.4% 0.166 9.2);
--color-50: #FEF0F5;
--color-100: #FDD8E5;
--color-200: #F8B4CC;
--color-300: #EE81A7;
--color-400: #DF5384;
--color-500: #C43064;
--color-600: #952D51;
--color-700: #69253D;
--color-800: #451C2A;
--color-900: #2A131B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F5',
100: '#FDD8E5',
200: '#F8B4CC',
300: '#EE81A7',
400: '#DF5384',
500: '#C43064',
600: '#952D51',
700: '#69253D',
800: '#451C2A',
900: '#2A131B',
},
}
$base: #950D3D; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E5; $base-200: #F8B4CC; $base-300: #EE81A7; $base-400: #DF5384; $base-500: #C43064; $base-600: #952D51; $base-700: #69253D; $base-800: #451C2A; $base-900: #2A131B; $base-hover: #780A31; $base-subtle: #ECAAC1;
{
"color": {
"base": {
"value": "#950D3D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E5",
"type": "color"
},
"200": {
"value": "#F8B4CC",
"type": "color"
},
"300": {
"value": "#EE81A7",
"type": "color"
},
"400": {
"value": "#DF5384",
"type": "color"
},
"500": {
"value": "#C43064",
"type": "color"
},
"600": {
"value": "#952D51",
"type": "color"
},
"700": {
"value": "#69253D",
"type": "color"
},
"800": {
"value": "#451C2A",
"type": "color"
},
"900": {
"value": "#2A131B",
"type": "color"
}
}
}
}