#950F45 is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #950F45 works with other colors. Named schemes with #950F45 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #950F45 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #950F45 at work across the surfaces designers actually ship.
:root {
--color-base: #950F45;
--color-base-rgb: 149 15 69;
--color-base-oklch: oklch(43.7% 0.166 5.2);
--color-50: #FEF0F6;
--color-100: #FCD9E7;
--color-200: #F8B5D0;
--color-300: #ED83AD;
--color-400: #DD558B;
--color-500: #C3326C;
--color-600: #942E57;
--color-700: #692641;
--color-800: #441D2D;
--color-900: #2A141C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F6',
100: '#FCD9E7',
200: '#F8B5D0',
300: '#ED83AD',
400: '#DD558B',
500: '#C3326C',
600: '#942E57',
700: '#692641',
800: '#441D2D',
900: '#2A141C',
},
}
$base: #950F45; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FCD9E7; $base-200: #F8B5D0; $base-300: #ED83AD; $base-400: #DD558B; $base-500: #C3326C; $base-600: #942E57; $base-700: #692641; $base-800: #441D2D; $base-900: #2A141C; $base-hover: #770C37; $base-subtle: #EBABC4;
{
"color": {
"base": {
"value": "#950F45",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FCD9E7",
"type": "color"
},
"200": {
"value": "#F8B5D0",
"type": "color"
},
"300": {
"value": "#ED83AD",
"type": "color"
},
"400": {
"value": "#DD558B",
"type": "color"
},
"500": {
"value": "#C3326C",
"type": "color"
},
"600": {
"value": "#942E57",
"type": "color"
},
"700": {
"value": "#692641",
"type": "color"
},
"800": {
"value": "#441D2D",
"type": "color"
},
"900": {
"value": "#2A141C",
"type": "color"
}
}
}
}