#950F5D is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #950F5D works with other colors. Named schemes with #950F5D in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #950F5D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #950F5D at work across the surfaces designers actually ship.
:root {
--color-base: #950F5D;
--color-base-rgb: 149 15 93;
--color-base-oklch: oklch(44.5% 0.175 352.5);
--color-50: #FEF0F8;
--color-100: #FCD9EE;
--color-200: #F8B5DC;
--color-300: #ED83C0;
--color-400: #DD55A4;
--color-500: #C33286;
--color-600: #942E69;
--color-700: #69264D;
--color-800: #441D34;
--color-900: #2A1420;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F8',
100: '#FCD9EE',
200: '#F8B5DC',
300: '#ED83C0',
400: '#DD55A4',
500: '#C33286',
600: '#942E69',
700: '#69264D',
800: '#441D34',
900: '#2A1420',
},
}
$base: #950F5D; $base-ink: #FFFFFF; $base-50: #FEF0F8; $base-100: #FCD9EE; $base-200: #F8B5DC; $base-300: #ED83C0; $base-400: #DD55A4; $base-500: #C33286; $base-600: #942E69; $base-700: #69264D; $base-800: #441D34; $base-900: #2A1420; $base-hover: #770C4A; $base-subtle: #EBABD0;
{
"color": {
"base": {
"value": "#950F5D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F8",
"type": "color"
},
"100": {
"value": "#FCD9EE",
"type": "color"
},
"200": {
"value": "#F8B5DC",
"type": "color"
},
"300": {
"value": "#ED83C0",
"type": "color"
},
"400": {
"value": "#DD55A4",
"type": "color"
},
"500": {
"value": "#C33286",
"type": "color"
},
"600": {
"value": "#942E69",
"type": "color"
},
"700": {
"value": "#69264D",
"type": "color"
},
"800": {
"value": "#441D34",
"type": "color"
},
"900": {
"value": "#2A1420",
"type": "color"
}
}
}
}