#950F68 is a mid-toned, warm rose. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #950F68 works with other colors. Named schemes with #950F68 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #950F68 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #950F68 at work across the surfaces designers actually ship.
:root {
--color-base: #950F68;
--color-base-rgb: 149 15 104;
--color-base-oklch: oklch(45.0% 0.181 347.1);
--color-50: #FEF0FA;
--color-100: #FCD9F0;
--color-200: #F8B5E1;
--color-300: #ED83C9;
--color-400: #DD55B0;
--color-500: #C33292;
--color-600: #942E72;
--color-700: #692652;
--color-800: #441D37;
--color-900: #2A1422;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0FA',
100: '#FCD9F0',
200: '#F8B5E1',
300: '#ED83C9',
400: '#DD55B0',
500: '#C33292',
600: '#942E72',
700: '#692652',
800: '#441D37',
900: '#2A1422',
},
}
$base: #950F68; $base-ink: #FFFFFF; $base-50: #FEF0FA; $base-100: #FCD9F0; $base-200: #F8B5E1; $base-300: #ED83C9; $base-400: #DD55B0; $base-500: #C33292; $base-600: #942E72; $base-700: #692652; $base-800: #441D37; $base-900: #2A1422; $base-hover: #770C53; $base-subtle: #EBABD6;
{
"color": {
"base": {
"value": "#950F68",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FA",
"type": "color"
},
"100": {
"value": "#FCD9F0",
"type": "color"
},
"200": {
"value": "#F8B5E1",
"type": "color"
},
"300": {
"value": "#ED83C9",
"type": "color"
},
"400": {
"value": "#DD55B0",
"type": "color"
},
"500": {
"value": "#C33292",
"type": "color"
},
"600": {
"value": "#942E72",
"type": "color"
},
"700": {
"value": "#692652",
"type": "color"
},
"800": {
"value": "#441D37",
"type": "color"
},
"900": {
"value": "#2A1422",
"type": "color"
}
}
}
}