#95124D is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #95124D works with other colors. Named schemes with #95124D in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #95124D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #95124D at work across the surfaces designers actually ship.
:root {
--color-base: #95124D;
--color-base-rgb: 149 18 77;
--color-base-oklch: oklch(44.1% 0.167 1.2);
--color-50: #FEF1F7;
--color-100: #FBDAE9;
--color-200: #F6B6D3;
--color-300: #EA85B3;
--color-400: #DA5893;
--color-500: #BF3674;
--color-600: #91305C;
--color-700: #672844;
--color-800: #431E2F;
--color-900: #29141E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF1F7',
100: '#FBDAE9',
200: '#F6B6D3',
300: '#EA85B3',
400: '#DA5893',
500: '#BF3674',
600: '#91305C',
700: '#672844',
800: '#431E2F',
900: '#29141E',
},
}
$base: #95124D; $base-ink: #FFFFFF; $base-50: #FEF1F7; $base-100: #FBDAE9; $base-200: #F6B6D3; $base-300: #EA85B3; $base-400: #DA5893; $base-500: #BF3674; $base-600: #91305C; $base-700: #672844; $base-800: #431E2F; $base-900: #29141E; $base-hover: #780F3E; $base-subtle: #EAADC9;
{
"color": {
"base": {
"value": "#95124D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDAE9",
"type": "color"
},
"200": {
"value": "#F6B6D3",
"type": "color"
},
"300": {
"value": "#EA85B3",
"type": "color"
},
"400": {
"value": "#DA5893",
"type": "color"
},
"500": {
"value": "#BF3674",
"type": "color"
},
"600": {
"value": "#91305C",
"type": "color"
},
"700": {
"value": "#672844",
"type": "color"
},
"800": {
"value": "#431E2F",
"type": "color"
},
"900": {
"value": "#29141E",
"type": "color"
}
}
}
}