#95154D is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #95154D works with other colors. Named schemes with #95154D in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #95154D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #95154D at work across the surfaces designers actually ship.
:root {
--color-base: #95154D;
--color-base-rgb: 149 21 77;
--color-base-oklch: oklch(44.3% 0.165 1.5);
--color-50: #FEF1F7;
--color-100: #FBDAE8;
--color-200: #F5B8D2;
--color-300: #E887B1;
--color-400: #D75B91;
--color-500: #BC3872;
--color-600: #90325B;
--color-700: #662943;
--color-800: #421E2E;
--color-900: #29141D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF1F7',
100: '#FBDAE8',
200: '#F5B8D2',
300: '#E887B1',
400: '#D75B91',
500: '#BC3872',
600: '#90325B',
700: '#662943',
800: '#421E2E',
900: '#29141D',
},
}
$base: #95154D; $base-ink: #FFFFFF; $base-50: #FEF1F7; $base-100: #FBDAE8; $base-200: #F5B8D2; $base-300: #E887B1; $base-400: #D75B91; $base-500: #BC3872; $base-600: #90325B; $base-700: #662943; $base-800: #421E2E; $base-900: #29141D; $base-hover: #76113D; $base-subtle: #E9AFC8;
{
"color": {
"base": {
"value": "#95154D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDAE8",
"type": "color"
},
"200": {
"value": "#F5B8D2",
"type": "color"
},
"300": {
"value": "#E887B1",
"type": "color"
},
"400": {
"value": "#D75B91",
"type": "color"
},
"500": {
"value": "#BC3872",
"type": "color"
},
"600": {
"value": "#90325B",
"type": "color"
},
"700": {
"value": "#662943",
"type": "color"
},
"800": {
"value": "#421E2E",
"type": "color"
},
"900": {
"value": "#29141D",
"type": "color"
}
}
}
}