#951945 is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #951945 works with other colors. Named schemes with #951945 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #951945 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #951945 at work across the surfaces designers actually ship.
:root {
--color-base: #951945;
--color-base-rgb: 149 25 69;
--color-base-oklch: oklch(44.3% 0.159 6.4);
--color-50: #FDF1F6;
--color-100: #FADBE6;
--color-200: #F3B9CE;
--color-300: #E58AAA;
--color-400: #D45E87;
--color-500: #B93C68;
--color-600: #8D3554;
--color-700: #642B3F;
--color-800: #421F2B;
--color-900: #28151C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FDF1F6',
100: '#FADBE6',
200: '#F3B9CE',
300: '#E58AAA',
400: '#D45E87',
500: '#B93C68',
600: '#8D3554',
700: '#642B3F',
800: '#421F2B',
900: '#28151C',
},
}
$base: #951945; $base-ink: #FFFFFF; $base-50: #FDF1F6; $base-100: #FADBE6; $base-200: #F3B9CE; $base-300: #E58AAA; $base-400: #D45E87; $base-500: #B93C68; $base-600: #8D3554; $base-700: #642B3F; $base-800: #421F2B; $base-900: #28151C; $base-hover: #771437; $base-subtle: #E8B1C4;
{
"color": {
"base": {
"value": "#951945",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F6",
"type": "color"
},
"100": {
"value": "#FADBE6",
"type": "color"
},
"200": {
"value": "#F3B9CE",
"type": "color"
},
"300": {
"value": "#E58AAA",
"type": "color"
},
"400": {
"value": "#D45E87",
"type": "color"
},
"500": {
"value": "#B93C68",
"type": "color"
},
"600": {
"value": "#8D3554",
"type": "color"
},
"700": {
"value": "#642B3F",
"type": "color"
},
"800": {
"value": "#421F2B",
"type": "color"
},
"900": {
"value": "#28151C",
"type": "color"
}
}
}
}