What color is #951966?

#951966 is a dark, vivid pink. In RGB it is rgb(149, 25, 102), and in HSL hsl(323, 71%, 34%).

Is #951966 accessible as text?

On white, #951966 has a contrast ratio of 8.05:1 (passes WCAG AA for body text); on black it is 2.61:1 (fails). For text placed on #951966, use white for the best readability.

What is the closest Tailwind color to #951966?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #951966?

#951966 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #199448. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #951966 below.

Is #951966 good for buttons?

#951966 works well for buttons and highlights, but use white text on #951966 — black text only reaches 2.61:1, below the 4.5:1 needed for normal-size labels.

Is #951966 the same as CSS darkmagenta?

No — #951966 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#951966 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #951966

Not just a swatch — here's how #951966 works with other colors. Named schemes with #951966 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #951966 Anchor #3B2922 Surface #F1E2D1 Accent #9B9463 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #951966 Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #951966 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #951966 Secondary #B96130 Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #951966 Secondary #9A7085 Support #9C9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #951966 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 87/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #951966

For UI

For branding

For interior

For fashion

People also use #951966 with

Dark Orchid Carmine Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.0:1. Use

Subtle surface Use #EFCCE1 for cards and hover fills. Tint 80

Avoid beside #94193C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #951966 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #951966;
  --color-base-rgb: 149 25 102;
  --color-base-oklch: oklch(45.5% 0.172 348.6);
  --color-50: #FDF1F9;
  --color-100: #FADBEE;
  --color-200: #F3B9DD;
  --color-300: #E58AC2;
  --color-400: #D45EA7;
  --color-500: #B93C89;
  --color-600: #8D356B;
  --color-700: #642B4E;
  --color-800: #421F34;
  --color-900: #281521;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FDF1F9',
    100: '#FADBEE',
    200: '#F3B9DD',
    300: '#E58AC2',
    400: '#D45EA7',
    500: '#B93C89',
    600: '#8D356B',
    700: '#642B4E',
    800: '#421F34',
    900: '#281521',
  },
}

$base: #951966;
$base-ink: #FFFFFF;
$base-50: #FDF1F9;
$base-100: #FADBEE;
$base-200: #F3B9DD;
$base-300: #E58AC2;
$base-400: #D45EA7;
$base-500: #B93C89;
$base-600: #8D356B;
$base-700: #642B4E;
$base-800: #421F34;
$base-900: #281521;
$base-hover: #771451;
$base-subtle: #E8B1D3;

{
    "color": {
        "base": {
            "value": "#951966",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FADBEE",
                "type": "color"
            },
            "200": {
                "value": "#F3B9DD",
                "type": "color"
            },
            "300": {
                "value": "#E58AC2",
                "type": "color"
            },
            "400": {
                "value": "#D45EA7",
                "type": "color"
            },
            "500": {
                "value": "#B93C89",
                "type": "color"
            },
            "600": {
                "value": "#8D356B",
                "type": "color"
            },
            "700": {
                "value": "#642B4E",
                "type": "color"
            },
            "800": {
                "value": "#421F34",
                "type": "color"
            },
            "900": {
                "value": "#281521",
                "type": "color"
            }
        }
    }
}

Palettes built on #951966

Color Lab

Pairs with #951966

UI roles & guardrails

In real applications

Scales

Every model

Export