#951E44 is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #951E44 works with other colors. Named schemes with #951E44 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #951E44 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #951E44 at work across the surfaces designers actually ship.
:root {
--color-base: #951E44;
--color-base-rgb: 149 30 68;
--color-base-oklch: oklch(44.6% 0.155 7.8);
--color-50: #FDF2F5;
--color-100: #F9DCE5;
--color-200: #F1BBCC;
--color-300: #E28DA8;
--color-400: #D06285;
--color-500: #B54065;
--color-600: #8A3852;
--color-700: #622D3E;
--color-800: #40212B;
--color-900: #28161B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FDF2F5',
100: '#F9DCE5',
200: '#F1BBCC',
300: '#E28DA8',
400: '#D06285',
500: '#B54065',
600: '#8A3852',
700: '#622D3E',
800: '#40212B',
900: '#28161B',
},
}
$base: #951E44; $base-ink: #FFFFFF; $base-50: #FDF2F5; $base-100: #F9DCE5; $base-200: #F1BBCC; $base-300: #E28DA8; $base-400: #D06285; $base-500: #B54065; $base-600: #8A3852; $base-700: #622D3E; $base-800: #40212B; $base-900: #28161B; $base-hover: #771836; $base-subtle: #E6B4C4;
{
"color": {
"base": {
"value": "#951E44",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F5",
"type": "color"
},
"100": {
"value": "#F9DCE5",
"type": "color"
},
"200": {
"value": "#F1BBCC",
"type": "color"
},
"300": {
"value": "#E28DA8",
"type": "color"
},
"400": {
"value": "#D06285",
"type": "color"
},
"500": {
"value": "#B54065",
"type": "color"
},
"600": {
"value": "#8A3852",
"type": "color"
},
"700": {
"value": "#622D3E",
"type": "color"
},
"800": {
"value": "#40212B",
"type": "color"
},
"900": {
"value": "#28161B",
"type": "color"
}
}
}
}