#95409D is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #95409D works with other colors. Named schemes with #95409D in its natural role, and a note on why the supporting colors balance it.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.
How #95409D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #95409D at work across the surfaces designers actually ship.
:root {
--color-base: #95409D;
--color-base-rgb: 149 64 157;
--color-base-oklch: oklch(52.1% 0.164 324.1);
--color-50: #FAF4FB;
--color-100: #F2E2F4;
--color-200: #E4C5E7;
--color-300: #CE9CD3;
--color-400: #B676BC;
--color-500: #99559F;
--color-600: #77477B;
--color-700: #563658;
--color-800: #39263B;
--color-900: #231924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FAF4FB',
100: '#F2E2F4',
200: '#E4C5E7',
300: '#CE9CD3',
400: '#B676BC',
500: '#99559F',
600: '#77477B',
700: '#563658',
800: '#39263B',
900: '#231924',
},
}
$base: #95409D; $base-ink: #FFFFFF; $base-50: #FAF4FB; $base-100: #F2E2F4; $base-200: #E4C5E7; $base-300: #CE9CD3; $base-400: #B676BC; $base-500: #99559F; $base-600: #77477B; $base-700: #563658; $base-800: #39263B; $base-900: #231924; $base-hover: #76337D; $base-subtle: #DFC5E1;
{
"color": {
"base": {
"value": "#95409D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4FB",
"type": "color"
},
"100": {
"value": "#F2E2F4",
"type": "color"
},
"200": {
"value": "#E4C5E7",
"type": "color"
},
"300": {
"value": "#CE9CD3",
"type": "color"
},
"400": {
"value": "#B676BC",
"type": "color"
},
"500": {
"value": "#99559F",
"type": "color"
},
"600": {
"value": "#77477B",
"type": "color"
},
"700": {
"value": "#563658",
"type": "color"
},
"800": {
"value": "#39263B",
"type": "color"
},
"900": {
"value": "#231924",
"type": "color"
}
}
}
}