Nearest named color: Chestnut
#954B4E
#954B4E
Nearest named
Chestnut
Family
Red
Lightness
50.5%
Chroma
0.099
Hue angle
18.7°
Temperature
Warm
Contrast on white
6.19:1 · AA
Contrast on black
3.00:1 · AA Large
Web-safe
#993366
CSS oklch()
50% 0.10 19

#954B4E is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #954B4E

Not just a swatch — here's how #954B4E works with other colors. Named schemes with #954B4E in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Chestnut as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Chestnut anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Chestnut plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Chestnut sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Chestnut is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Chestnut carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #954B4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 43/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 49/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 75/100
High
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 85/100
Very high
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 56/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 27/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 92/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 23/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 89/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #954B4E

For UI
For branding
For interior
For fashion
People also use #954B4E with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.2:1. Use
Subtle surface Use #E9DCDC for cards and hover fills. Tint 80
Avoid beside #95614B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #954B4E at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #954B4E;
  --color-base-rgb: 149 75 78;
  --color-base-oklch: oklch(50.5% 0.099 18.7);
  --color-50: #FAF5F5;
  --color-100: #F2E3E4;
  --color-200: #E4C9CA;
  --color-300: #CDA2A4;
  --color-400: #B47E80;
  --color-500: #975D5F;
  --color-600: #754C4E;
  --color-700: #553A3B;
  --color-800: #382929;
  --color-900: #231A1A;
  --color-on-base: #FFFFFF;
}