What color is #960D49?

#960D49 is a dark, vivid pink. In RGB it is rgb(150, 13, 73), and in HSL hsl(334, 84%, 32%).

Is #960D49 accessible as text?

On white, #960D49 has a contrast ratio of 8.57:1 (passes WCAG AA for body text); on black it is 2.45:1 (fails). For text placed on #960D49, use white for the best readability.

What is the closest Tailwind color to #960D49?

The nearest Tailwind CSS token is pink-800 (#A3004C).

What colors go well with #960D49?

#960D49 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D965B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #960D49 below.

Is #960D49 good for buttons?

#960D49 works well for buttons and highlights, but use white text on #960D49 — black text only reaches 2.45:1, below the 4.5:1 needed for normal-size labels.

Is #960D49 the same as CSS brown?

No — #960D49 is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#960D49 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #960D49

Not just a swatch — here's how #960D49 works with other colors. Named schemes with #960D49 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #960D49 Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #960D49 Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #960D49 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #960D49 Secondary #B9612C Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #960D49 Secondary #996C76 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #960D49 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 24/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #960D49

For UI

For branding

For interior

For fashion

People also use #960D49 with

Byzantine Cherry Red Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.6:1. Use

Subtle surface Use #F1C7DA for cards and hover fills. Tint 80

Avoid beside #960D1B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #960D49 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #960D49;
  --color-base-rgb: 150 13 73;
  --color-base-oklch: oklch(43.9% 0.169 3.1);
  --color-50: #FEF0F6;
  --color-100: #FDD8E8;
  --color-200: #F8B4D2;
  --color-300: #EE81B0;
  --color-400: #DF5390;
  --color-500: #C43071;
  --color-600: #952D5A;
  --color-700: #692543;
  --color-800: #451C2E;
  --color-900: #2A131D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F6',
    100: '#FDD8E8',
    200: '#F8B4D2',
    300: '#EE81B0',
    400: '#DF5390',
    500: '#C43071',
    600: '#952D5A',
    700: '#692543',
    800: '#451C2E',
    900: '#2A131D',
  },
}

$base: #960D49;
$base-ink: #FFFFFF;
$base-50: #FEF0F6;
$base-100: #FDD8E8;
$base-200: #F8B4D2;
$base-300: #EE81B0;
$base-400: #DF5390;
$base-500: #C43071;
$base-600: #952D5A;
$base-700: #692543;
$base-800: #451C2E;
$base-900: #2A131D;
$base-hover: #780A3A;
$base-subtle: #ECAAC7;

{
    "color": {
        "base": {
            "value": "#960D49",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F6",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E8",
                "type": "color"
            },
            "200": {
                "value": "#F8B4D2",
                "type": "color"
            },
            "300": {
                "value": "#EE81B0",
                "type": "color"
            },
            "400": {
                "value": "#DF5390",
                "type": "color"
            },
            "500": {
                "value": "#C43071",
                "type": "color"
            },
            "600": {
                "value": "#952D5A",
                "type": "color"
            },
            "700": {
                "value": "#692543",
                "type": "color"
            },
            "800": {
                "value": "#451C2E",
                "type": "color"
            },
            "900": {
                "value": "#2A131D",
                "type": "color"
            }
        }
    }
}

Palettes built on #960D49

Color Lab

Pairs with #960D49

UI roles & guardrails

In real applications

Scales

Every model

Export