Nearest named color: Dark Magenta
#960F80
#960F80
Nearest named
Dark Magenta
Family
Purple
Lightness
46.4%
Chroma
0.196
Hue angle
336.7°
Temperature
Warm
Contrast on white
7.85:1 · AAA
Contrast on black
2.37:1 · Fail
Web-safe
#990099
CSS oklch()
46% 0.20 337

#960F80 is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #960F80

Not just a swatch — here's how #960F80 works with other colors. Named schemes with #960F80 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Dark Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Dark Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dark Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Dark Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Dark Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #960F80 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 57/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 2/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 32/100
Low
A faint retro warmth without tipping into sepia.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 76/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 82/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 79/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #960F80

For UI
For branding
For interior
For fashion
People also use #960F80 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.8:1. Use
Subtle surface Use #F1C8EA for cards and hover fills. Tint 80
Avoid beside #950F52 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #960F80 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #960F80;
  --color-base-rgb: 150 15 128;
  --color-base-oklch: oklch(46.4% 0.196 336.7);
  --color-50: #FEF0FC;
  --color-100: #FCD9F6;
  --color-200: #F8B5EC;
  --color-300: #ED83DB;
  --color-400: #DD55C6;
  --color-500: #C332AB;
  --color-600: #942E83;
  --color-700: #69265D;
  --color-800: #441D3E;
  --color-900: #2A1426;
  --color-on-base: #FFFFFF;
}