#96355F is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #96355F works with other colors. Named schemes with #96355F in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #96355F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #96355F at work across the surfaces designers actually ship.
:root {
--color-base: #96355F;
--color-base-rgb: 150 53 95;
--color-base-oklch: oklch(48.0% 0.137 356.7);
--color-50: #FBF3F7;
--color-100: #F5E0E9;
--color-200: #EAC3D4;
--color-300: #D799B3;
--color-400: #C17194;
--color-500: #A55075;
--color-600: #7F435D;
--color-700: #5B3445;
--color-800: #3C252F;
--color-900: #25181E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FBF3F7',
100: '#F5E0E9',
200: '#EAC3D4',
300: '#D799B3',
400: '#C17194',
500: '#A55075',
600: '#7F435D',
700: '#5B3445',
800: '#3C252F',
900: '#25181E',
},
}
$base: #96355F; $base-ink: #FFFFFF; $base-50: #FBF3F7; $base-100: #F5E0E9; $base-200: #EAC3D4; $base-300: #D799B3; $base-400: #C17194; $base-500: #A55075; $base-600: #7F435D; $base-700: #5B3445; $base-800: #3C252F; $base-900: #25181E; $base-hover: #792A4C; $base-subtle: #E2C0CF;
{
"color": {
"base": {
"value": "#96355F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF3F7",
"type": "color"
},
"100": {
"value": "#F5E0E9",
"type": "color"
},
"200": {
"value": "#EAC3D4",
"type": "color"
},
"300": {
"value": "#D799B3",
"type": "color"
},
"400": {
"value": "#C17194",
"type": "color"
},
"500": {
"value": "#A55075",
"type": "color"
},
"600": {
"value": "#7F435D",
"type": "color"
},
"700": {
"value": "#5B3445",
"type": "color"
},
"800": {
"value": "#3C252F",
"type": "color"
},
"900": {
"value": "#25181E",
"type": "color"
}
}
}
}