What color is #964591?

#964591 is a medium purple. In RGB it is rgb(150, 69, 145), and in HSL hsl(304, 37%, 43%).

Is #964591 accessible as text?

On white, #964591 has a contrast ratio of 5.90:1 (passes WCAG AA for body text); on black it is 3.56:1 (fails). For text placed on #964591, use white for the best readability.

What is the closest Tailwind color to #964591?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #964591?

#964591 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #45964A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #964591 below.

Is #964591 good for buttons?

#964591 works well for buttons and highlights, but use white text on #964591 — black text only reaches 3.56:1, below the 4.5:1 needed for normal-size labels.

Is #964591 the same as CSS darkmagenta?

No — #964591 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color.

#964591 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #964591

Not just a swatch — here's how #964591 works with other colors. Named schemes with #964591 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #964591 Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #964591 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #964591 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #964591 Secondary #BA5F34 Accent #7E7440 Surface #F5EBDD Anchor #3C2922

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #964591 Secondary #A588A2 Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #964591 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 57/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 55/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 100/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #964591

For UI

For branding

For interior

For fashion

People also use #964591 with

Royal Purple Cordovan Shamrock Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.9:1. Use

Subtle surface Use #EADAE9 for cards and hover fills. Tint 80

Avoid beside #964576 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #964591 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #964591;
  --color-base-rgb: 150 69 145;
  --color-base-oklch: oklch(52.2% 0.146 329.8);
  --color-50: #FAF4FA;
  --color-100: #F3E3F2;
  --color-200: #E5C7E3;
  --color-300: #CFA0CC;
  --color-400: #B87AB4;
  --color-500: #9B5A97;
  --color-600: #784A75;
  --color-700: #563854;
  --color-800: #392838;
  --color-900: #241A23;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FAF4FA',
    100: '#F3E3F2',
    200: '#E5C7E3',
    300: '#CFA0CC',
    400: '#B87AB4',
    500: '#9B5A97',
    600: '#784A75',
    700: '#563854',
    800: '#392838',
    900: '#241A23',
  },
}

$base: #964591;
$base-ink: #FFFFFF;
$base-50: #FAF4FA;
$base-100: #F3E3F2;
$base-200: #E5C7E3;
$base-300: #CFA0CC;
$base-400: #B87AB4;
$base-500: #9B5A97;
$base-600: #784A75;
$base-700: #563854;
$base-800: #392838;
$base-900: #241A23;
$base-hover: #783774;
$base-subtle: #E0C7DE;

{
    "color": {
        "base": {
            "value": "#964591",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF4FA",
                "type": "color"
            },
            "100": {
                "value": "#F3E3F2",
                "type": "color"
            },
            "200": {
                "value": "#E5C7E3",
                "type": "color"
            },
            "300": {
                "value": "#CFA0CC",
                "type": "color"
            },
            "400": {
                "value": "#B87AB4",
                "type": "color"
            },
            "500": {
                "value": "#9B5A97",
                "type": "color"
            },
            "600": {
                "value": "#784A75",
                "type": "color"
            },
            "700": {
                "value": "#563854",
                "type": "color"
            },
            "800": {
                "value": "#392838",
                "type": "color"
            },
            "900": {
                "value": "#241A23",
                "type": "color"
            }
        }
    }
}

Palettes built on #964591

Color Lab

Pairs with #964591

UI roles & guardrails

In real applications

Scales

Every model

Export