#9648EA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #9648EA works with other colors. Named schemes with #9648EA in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #9648EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9648EA at work across the surfaces designers actually ship.
:root {
--color-base: #9648EA;
--color-base-rgb: 150 72 234;
--color-base-oklch: oklch(58.2% 0.231 301.5);
--color-50: #F7F1FE;
--color-100: #EADAFC;
--color-200: #D5B6F6;
--color-300: #B685EB;
--color-400: #9758DA;
--color-500: #7835C0;
--color-600: #5F3092;
--color-700: #462867;
--color-800: #301D43;
--color-900: #1E1429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F7F1FE',
100: '#EADAFC',
200: '#D5B6F6',
300: '#B685EB',
400: '#9758DA',
500: '#7835C0',
600: '#5F3092',
700: '#462867',
800: '#301D43',
900: '#1E1429',
},
}
$base: #9648EA; $base-ink: #FFFFFF; $base-50: #F7F1FE; $base-100: #EADAFC; $base-200: #D5B6F6; $base-300: #B685EB; $base-400: #9758DA; $base-500: #7835C0; $base-600: #5F3092; $base-700: #462867; $base-800: #301D43; $base-900: #1E1429; $base-hover: #771ADB; $base-subtle: #E0CEF3;
{
"color": {
"base": {
"value": "#9648EA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FE",
"type": "color"
},
"100": {
"value": "#EADAFC",
"type": "color"
},
"200": {
"value": "#D5B6F6",
"type": "color"
},
"300": {
"value": "#B685EB",
"type": "color"
},
"400": {
"value": "#9758DA",
"type": "color"
},
"500": {
"value": "#7835C0",
"type": "color"
},
"600": {
"value": "#5F3092",
"type": "color"
},
"700": {
"value": "#462867",
"type": "color"
},
"800": {
"value": "#301D43",
"type": "color"
},
"900": {
"value": "#1E1429",
"type": "color"
}
}
}
}