What color is #96714A?

#96714A is a medium, muted brown. In RGB it is rgb(150, 113, 74), and in HSL hsl(31, 34%, 44%).

Is #96714A accessible as text?

On white, #96714A has a contrast ratio of 4.41:1 (fails WCAG AA for body text); on black it is 4.76:1 (passes). For text placed on #96714A, use black for the best readability.

What is the closest Tailwind color to #96714A?

The nearest Tailwind CSS token is olive-500 (#7C7C67).

What colors go well with #96714A?

#96714A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4A6F96. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #96714A below.

Is #96714A good for buttons?

#96714A works well for buttons and highlights, but use black text on #96714A — white text only reaches 4.41:1, below the 4.5:1 needed for normal-size labels.

Is #96714A the same as CSS sienna?

No — #96714A is not the CSS named color sienna, but sienna (#A0522D) is the closest CSS named color.

#96714A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #96714A

Not just a swatch — here's how #96714A works with other colors. Named schemes with #96714A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #96714A Secondary #B4661A Accent #737945 Surface #F3ECDD Anchor #3B2A20

This palette keeps Shadow as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #96714A Anchor #3A2A20 Surface #EFE3D0 Accent #919867 Secondary #3B3833

Shadow anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #96714A Secondary #7A4A23 Surface #E9DAC0 Accent #41503C Anchor #5B222A

Shadow plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #96714A Surface #E1CFA8 Secondary #AF7B54 Accent #94986F Anchor #3E2C20

Shadow holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #96714A Secondary #AFA193 Support #9A9186 Ink #17140F

Shadow is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Shadow carrying the quiet middle.

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Color Lab

How #96714A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 52/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 86/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 86/100

Very high

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 19/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 38/100

Low

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #96714A

For UI

For branding

For interior

For fashion

People also use #96714A with

Rose Gold Moss Green Teal Blue Greige Taupe

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #E9E3DB for cards and hover fills. Tint 80

Avoid beside #968B4A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #96714A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #96714A;
  --color-base-rgb: 150 113 74;
  --color-base-oklch: oklch(57.6% 0.072 67.1);
  --color-50: #FAF7F4;
  --color-100: #F2EBE3;
  --color-200: #E4D7C8;
  --color-300: #CEB8A2;
  --color-400: #B59A7D;
  --color-500: #987B5C;
  --color-600: #76624C;
  --color-700: #55483A;
  --color-800: #393128;
  --color-900: #231F1A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  shadow: {
    50: '#FAF7F4',
    100: '#F2EBE3',
    200: '#E4D7C8',
    300: '#CEB8A2',
    400: '#B59A7D',
    500: '#987B5C',
    600: '#76624C',
    700: '#55483A',
    800: '#393128',
    900: '#231F1A',
  },
}

$base: #96714A;
$base-ink: #141310;
$base-50: #FAF7F4;
$base-100: #F2EBE3;
$base-200: #E4D7C8;
$base-300: #CEB8A2;
$base-400: #B59A7D;
$base-500: #987B5C;
$base-600: #76624C;
$base-700: #55483A;
$base-800: #393128;
$base-900: #231F1A;
$base-hover: #785B3B;
$base-subtle: #DFD5C9;

{
    "color": {
        "base": {
            "value": "#96714A",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF7F4",
                "type": "color"
            },
            "100": {
                "value": "#F2EBE3",
                "type": "color"
            },
            "200": {
                "value": "#E4D7C8",
                "type": "color"
            },
            "300": {
                "value": "#CEB8A2",
                "type": "color"
            },
            "400": {
                "value": "#B59A7D",
                "type": "color"
            },
            "500": {
                "value": "#987B5C",
                "type": "color"
            },
            "600": {
                "value": "#76624C",
                "type": "color"
            },
            "700": {
                "value": "#55483A",
                "type": "color"
            },
            "800": {
                "value": "#393128",
                "type": "color"
            },
            "900": {
                "value": "#231F1A",
                "type": "color"
            }
        }
    }
}

Palettes built on #96714A

Color Lab

Pairs with #96714A

UI roles & guardrails

In real applications

Scales

Every model

Export