#9681EA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #9681EA works with other colors. Named schemes with #9681EA in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.
How #9681EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #9681EA at work across the surfaces designers actually ship.
:root {
--color-base: #9681EA;
--color-base-rgb: 150 129 234;
--color-base-oklch: oklch(66.8% 0.152 290.9);
--color-50: #F4F1FD;
--color-100: #E1DBFA;
--color-200: #C5B9F3;
--color-300: #9C8AE5;
--color-400: #765ED4;
--color-500: #553CB9;
--color-600: #46358D;
--color-700: #362B64;
--color-800: #261F42;
--color-900: #191528;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F4F1FD',
100: '#E1DBFA',
200: '#C5B9F3',
300: '#9C8AE5',
400: '#765ED4',
500: '#553CB9',
600: '#46358D',
700: '#362B64',
800: '#261F42',
900: '#191528',
},
}
$base: #9681EA; $base-ink: #141310; $base-50: #F4F1FD; $base-100: #E1DBFA; $base-200: #C5B9F3; $base-300: #9C8AE5; $base-400: #765ED4; $base-500: #553CB9; $base-600: #46358D; $base-700: #362B64; $base-800: #261F42; $base-900: #191528; $base-hover: #6243DF; $base-subtle: #E2DDF5;
{
"color": {
"base": {
"value": "#9681EA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F1FD",
"type": "color"
},
"100": {
"value": "#E1DBFA",
"type": "color"
},
"200": {
"value": "#C5B9F3",
"type": "color"
},
"300": {
"value": "#9C8AE5",
"type": "color"
},
"400": {
"value": "#765ED4",
"type": "color"
},
"500": {
"value": "#553CB9",
"type": "color"
},
"600": {
"value": "#46358D",
"type": "color"
},
"700": {
"value": "#362B64",
"type": "color"
},
"800": {
"value": "#261F42",
"type": "color"
},
"900": {
"value": "#191528",
"type": "color"
}
}
}
}