What color is #968347?

#968347 is a medium brown. In RGB it is rgb(150, 131, 71), and in HSL hsl(46, 36%, 43%).

Is #968347 accessible as text?

On white, #968347 has a contrast ratio of 3.73:1 (fails WCAG AA for body text); on black it is 5.63:1 (passes). For text placed on #968347, use black for the best readability.

What is the closest Tailwind color to #968347?

The nearest Tailwind CSS token is olive-500 (#7C7C67).

What colors go well with #968347?

#968347 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #465995. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #968347 below.

Is #968347 good for buttons?

#968347 works well for buttons and highlights, but use black text on #968347 — white text only reaches 3.73:1, below the 4.5:1 needed for normal-size labels.

Is #968347 the same as CSS olive?

No — #968347 is not the CSS named color olive, but olive (#808000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#968347 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #968347

Not just a swatch — here's how #968347 works with other colors. Named schemes with #968347 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #968347 Secondary #B26811 Accent #6F7A47 Surface #F3ECDD Anchor #3A2A1F

This palette keeps Shadow as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #968347 Anchor #392A1F Surface #EFE3D0 Accent #8E9968 Secondary #3B3833

Shadow anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #968347 Secondary #784B20 Surface #E8DAC0 Accent #3F503D Anchor #5B2227

Shadow plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #968347 Surface #E0CFA8 Secondary #AE7C52 Accent #919970 Anchor #3D2C1F

Shadow holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #968347 Secondary #B6AF9B Support #9A9186 Ink #17140F

Shadow is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Shadow carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #968347 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 68/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 54/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 38/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 97/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 83/100

Very high

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 22/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 77/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 38/100

Low

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #968347

For UI

For branding

For interior

For fashion

People also use #968347 with

Rose Gold Moss Green Lapis Lazuli Greige Army Green

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.0:1. Use

Subtle surface Use #E9E6DA for cards and hover fills. Tint 80

Avoid beside #8D9546 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #968347 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #968347;
  --color-base-rgb: 150 131 71;
  --color-base-oklch: oklch(61.4% 0.083 92.3);
  --color-50: #FAF9F4;
  --color-100: #F2EFE3;
  --color-200: #E5DEC8;
  --color-300: #CFC4A0;
  --color-400: #B7A97B;
  --color-500: #9A8B5B;
  --color-600: #776D4A;
  --color-700: #564F39;
  --color-800: #393528;
  --color-900: #23211A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  shadow: {
    50: '#FAF9F4',
    100: '#F2EFE3',
    200: '#E5DEC8',
    300: '#CFC4A0',
    400: '#B7A97B',
    500: '#9A8B5B',
    600: '#776D4A',
    700: '#564F39',
    800: '#393528',
    900: '#23211A',
  },
}

$base: #968347;
$base-ink: #141310;
$base-50: #FAF9F4;
$base-100: #F2EFE3;
$base-200: #E5DEC8;
$base-300: #CFC4A0;
$base-400: #B7A97B;
$base-500: #9A8B5B;
$base-600: #776D4A;
$base-700: #564F39;
$base-800: #393528;
$base-900: #23211A;
$base-hover: #776938;
$base-subtle: #DFDAC7;

{
    "color": {
        "base": {
            "value": "#968347",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF9F4",
                "type": "color"
            },
            "100": {
                "value": "#F2EFE3",
                "type": "color"
            },
            "200": {
                "value": "#E5DEC8",
                "type": "color"
            },
            "300": {
                "value": "#CFC4A0",
                "type": "color"
            },
            "400": {
                "value": "#B7A97B",
                "type": "color"
            },
            "500": {
                "value": "#9A8B5B",
                "type": "color"
            },
            "600": {
                "value": "#776D4A",
                "type": "color"
            },
            "700": {
                "value": "#564F39",
                "type": "color"
            },
            "800": {
                "value": "#393528",
                "type": "color"
            },
            "900": {
                "value": "#23211A",
                "type": "color"
            }
        }
    }
}

Palettes built on #968347

Color Lab

Pairs with #968347

UI roles & guardrails

In real applications

Scales

Every model

Export