What color is #968690?

#968690 is a medium low-chroma warm gray with a subtle warm cast. In RGB it is rgb(150, 134, 144), and in HSL hsl(323, 7%, 56%).

Is #968690 accessible as text?

On white, #968690 has a contrast ratio of 3.44:1 (fails WCAG AA for body text); on black it is 6.11:1 (passes). For text placed on #968690, use black for the best readability.

What is the closest Tailwind color to #968690?

The nearest Tailwind CSS token is zinc-400 (#9F9FA9).

What colors go well with #968690?

As a neutral, #968690 pairs cleanly with either light or dark text depending on the surface, and sits under accent hues like blue, violet, emerald or warm orange — use it as a muted neutral, divider, icon or disabled-state color and let the accent carry the color.

Is #968690 the same as CSS gray?

No — #968690 is not the CSS named color gray, but gray (#808080) is the closest CSS named color.

#968690 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #968690

Not just a swatch — here's how #968690 works with other colors. Named schemes with #968690 in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #968690 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Battleship Grey sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Lead #968690 Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25324B

Battleship Grey opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #968690 Secondary #AFB3B9 Surface #F1F2F0 Support #8291A8 Anchor #2F3236

Battleship Grey keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #968690 Secondary #BAB5B8 Support #9C9087 Ink #18140F

Battleship Grey is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Battleship Grey carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #968690 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Battleship Grey sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #968690 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 63/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 34/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 40/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 9/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 47/100

Moderate

Workable accent with care around contrast.

Surface fit 58/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 97/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #968690

For UI

For branding

For interior

For fashion

People also use #968690 with

Cadet Grey Battleship Grey Pewter Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.4:1. Use

Subtle surface Use #EAE7E9 for cards and hover fills. Tint 80

Avoid beside #97878B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #968690 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #968690;
  --color-base-rgb: 150 134 144;
  --color-base-oklch: oklch(63.8% 0.024 339.9);
  --color-50: #F8F7F7;
  --color-100: #ECE9EB;
  --color-200: #D9D3D7;
  --color-300: #BCB3B9;
  --color-400: #9F939A;
  --color-500: #81747C;
  --color-600: #655D62;
  --color-700: #4A4548;
  --color-800: #322F31;
  --color-900: #201D1F;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  battleship-grey: {
    50: '#F8F7F7',
    100: '#ECE9EB',
    200: '#D9D3D7',
    300: '#BCB3B9',
    400: '#9F939A',
    500: '#81747C',
    600: '#655D62',
    700: '#4A4548',
    800: '#322F31',
    900: '#201D1F',
  },
}

$base: #968690;
$base-ink: #141310;
$base-50: #F8F7F7;
$base-100: #ECE9EB;
$base-200: #D9D3D7;
$base-300: #BCB3B9;
$base-400: #9F939A;
$base-500: #81747C;
$base-600: #655D62;
$base-700: #4A4548;
$base-800: #322F31;
$base-900: #201D1F;
$base-hover: #7A6A74;
$base-subtle: #DFDCDE;

{
    "color": {
        "base": {
            "value": "#968690",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F7F7",
                "type": "color"
            },
            "100": {
                "value": "#ECE9EB",
                "type": "color"
            },
            "200": {
                "value": "#D9D3D7",
                "type": "color"
            },
            "300": {
                "value": "#BCB3B9",
                "type": "color"
            },
            "400": {
                "value": "#9F939A",
                "type": "color"
            },
            "500": {
                "value": "#81747C",
                "type": "color"
            },
            "600": {
                "value": "#655D62",
                "type": "color"
            },
            "700": {
                "value": "#4A4548",
                "type": "color"
            },
            "800": {
                "value": "#322F31",
                "type": "color"
            },
            "900": {
                "value": "#201D1F",
                "type": "color"
            }
        }
    }
}

Palettes built on #968690

Color Lab

Pairs with #968690

UI roles & guardrails

In real applications

Scales

Every model

Export