What color is #968980?

#968980 is a medium low-chroma warm gray with a subtle warm cast. In RGB it is rgb(150, 137, 128), and in HSL hsl(25, 9%, 55%).

Is #968980 accessible as text?

On white, #968980 has a contrast ratio of 3.39:1 (fails WCAG AA for body text); on black it is 6.19:1 (passes). For text placed on #968980, use black for the best readability.

What is the closest Tailwind color to #968980?

The nearest Tailwind CSS token is stone-400 (#A6A09B).

What colors go well with #968980?

As a neutral, #968980 pairs cleanly with either light or dark text depending on the surface, and sits under accent hues like blue, violet, emerald or warm orange — use it as a muted neutral, divider, icon or disabled-state color and let the accent carry the color.

Is #968980 the same as CSS gray?

No — #968980 is not the CSS named color gray, but gray (#808080) is the closest CSS named color.

#968980 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #968980

Not just a swatch — here's how #968980 works with other colors. Named schemes with #968980 in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #968980 Surface #F0E9DC Highlight #F6F1E7 Secondary #BAAF9F Ink #2B2723

Beaver sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #968980 Secondary #B5651D Accent #747844 Surface #F4ECDD Anchor #3B2A20

This palette keeps Beaver as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #968980 Anchor #3A2A20 Surface #F0E3D0 Accent #939766 Secondary #3B3833

Beaver anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #968980 Accent #ACC3B4 Surface #E5D8BE Secondary #9AA09E Anchor #2A314B

Beaver opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #968980 Secondary #BBB6B3 Support #9A9186 Ink #17140F

Beaver is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Beaver carrying the quiet middle.

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Color Lab

How #968980 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 64/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 34/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 33/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 55/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 8/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 45/100

Moderate

Workable accent with care around contrast.

Surface fit 59/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 98/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #968980

For UI

For branding

For interior

For fashion

People also use #968980 with

Rosy Brown Pewter Platinum Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.5:1. Use

Subtle surface Use #EAE8E7 for cards and hover fills. Tint 80

Avoid beside #979182 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #968980 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #968980;
  --color-base-rgb: 150 137 128;
  --color-base-oklch: oklch(63.9% 0.021 57.0);
  --color-50: #F8F7F7;
  --color-100: #EDEAE9;
  --color-200: #DAD6D3;
  --color-300: #BDB7B2;
  --color-400: #A09892;
  --color-500: #827972;
  --color-600: #67605B;
  --color-700: #4B4744;
  --color-800: #33302E;
  --color-900: #201E1D;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  beaver: {
    50: '#F8F7F7',
    100: '#EDEAE9',
    200: '#DAD6D3',
    300: '#BDB7B2',
    400: '#A09892',
    500: '#827972',
    600: '#67605B',
    700: '#4B4744',
    800: '#33302E',
    900: '#201E1D',
  },
}

$base: #968980;
$base-ink: #141310;
$base-50: #F8F7F7;
$base-100: #EDEAE9;
$base-200: #DAD6D3;
$base-300: #BDB7B2;
$base-400: #A09892;
$base-500: #827972;
$base-600: #67605B;
$base-700: #4B4744;
$base-800: #33302E;
$base-900: #201E1D;
$base-hover: #7A6F66;
$base-subtle: #DFDCDA;

{
    "color": {
        "base": {
            "value": "#968980",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F7F7",
                "type": "color"
            },
            "100": {
                "value": "#EDEAE9",
                "type": "color"
            },
            "200": {
                "value": "#DAD6D3",
                "type": "color"
            },
            "300": {
                "value": "#BDB7B2",
                "type": "color"
            },
            "400": {
                "value": "#A09892",
                "type": "color"
            },
            "500": {
                "value": "#827972",
                "type": "color"
            },
            "600": {
                "value": "#67605B",
                "type": "color"
            },
            "700": {
                "value": "#4B4744",
                "type": "color"
            },
            "800": {
                "value": "#33302E",
                "type": "color"
            },
            "900": {
                "value": "#201E1D",
                "type": "color"
            }
        }
    }
}

Palettes built on #968980

Color Lab

Pairs with #968980

UI roles & guardrails

In real applications

Scales

Every model

Export