#968AA2 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #968AA2 works with other colors. Named schemes with #968AA2 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968AA2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968AA2 at work across the surfaces designers actually ship.
:root {
--color-base: #968AA2;
--color-base-rgb: 150 138 162;
--color-base-oklch: oklch(65.2% 0.038 307.8);
--color-50: #F7F6F8;
--color-100: #EBE8ED;
--color-200: #D6D2DB;
--color-300: #B8B1BF;
--color-400: #9990A2;
--color-500: #7A7184;
--color-600: #615A68;
--color-700: #47434C;
--color-800: #302E33;
--color-900: #1F1D20;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F6F8',
100: '#EBE8ED',
200: '#D6D2DB',
300: '#B8B1BF',
400: '#9990A2',
500: '#7A7184',
600: '#615A68',
700: '#47434C',
800: '#302E33',
900: '#1F1D20',
},
}
$base: #968AA2; $base-ink: #141310; $base-50: #F7F6F8; $base-100: #EBE8ED; $base-200: #D6D2DB; $base-300: #B8B1BF; $base-400: #9990A2; $base-500: #7A7184; $base-600: #615A68; $base-700: #47434C; $base-800: #302E33; $base-900: #1F1D20; $base-hover: #786B86; $base-subtle: #E0DDE2;
{
"color": {
"base": {
"value": "#968AA2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F8",
"type": "color"
},
"100": {
"value": "#EBE8ED",
"type": "color"
},
"200": {
"value": "#D6D2DB",
"type": "color"
},
"300": {
"value": "#B8B1BF",
"type": "color"
},
"400": {
"value": "#9990A2",
"type": "color"
},
"500": {
"value": "#7A7184",
"type": "color"
},
"600": {
"value": "#615A68",
"type": "color"
},
"700": {
"value": "#47434C",
"type": "color"
},
"800": {
"value": "#302E33",
"type": "color"
},
"900": {
"value": "#1F1D20",
"type": "color"
}
}
}
}