What color is #968AD8?

#968AD8 is a light, soft indigo. In RGB it is rgb(150, 138, 216), and in HSL hsl(249, 50%, 69%).

Is #968AD8 accessible as text?

On white, #968AD8 has a contrast ratio of 3.03:1 (fails WCAG AA for body text); on black it is 6.92:1 (passes). For text placed on #968AD8, use black for the best readability.

What is the closest Tailwind color to #968AD8?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #968AD8?

#968AD8 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #CCD788. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #968AD8 below.

Is #968AD8 good for buttons?

#968AD8 works well for buttons and highlights, but use black text on #968AD8 — white text only reaches 3.03:1, below the 4.5:1 needed for normal-size labels.

Is #968AD8 the same as CSS mediumpurple?

No — #968AD8 is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#968AD8 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #968AD8

Not just a swatch — here's how #968AD8 works with other colors. Named schemes with #968AD8 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #968AD8 Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #968AD8 Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Lead #968AD8 Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #968AD8 Secondary #C2BFDB Support #9D9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #968AD8 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #BBB1FA

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Build a working theme in the generator →

Color Lab

How #968AD8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 33/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 54/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 33/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 34/100

Low

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #968AD8

For UI

For branding

For interior

For fashion

People also use #968AD8 with

Light Steel Blue Wisteria Flax Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 6.1:1. Use

Subtle surface Use #EBE9F5 for cards and hover fills. Tint 80

Avoid beside #AF88D7 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #968AD8 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #968AD8;
  --color-base-rgb: 150 138 216;
  --color-base-oklch: oklch(67.5% 0.114 290.1);
  --color-50: #F4F3FC;
  --color-100: #E3E0F5;
  --color-200: #C8C2EB;
  --color-300: #A197D8;
  --color-400: #7C70C2;
  --color-500: #5C4EA6;
  --color-600: #4B4280;
  --color-700: #39335C;
  --color-800: #28243C;
  --color-900: #1A1825;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F4F3FC',
    100: '#E3E0F5',
    200: '#C8C2EB',
    300: '#A197D8',
    400: '#7C70C2',
    500: '#5C4EA6',
    600: '#4B4280',
    700: '#39335C',
    800: '#28243C',
    900: '#1A1825',
  },
}

$base: #968AD8;
$base-ink: #141310;
$base-50: #F4F3FC;
$base-100: #E3E0F5;
$base-200: #C8C2EB;
$base-300: #A197D8;
$base-400: #7C70C2;
$base-500: #5C4EA6;
$base-600: #4B4280;
$base-700: #39335C;
$base-800: #28243C;
$base-900: #1A1825;
$base-hover: #6554C6;
$base-subtle: #E1DEF0;

{
    "color": {
        "base": {
            "value": "#968AD8",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F3FC",
                "type": "color"
            },
            "100": {
                "value": "#E3E0F5",
                "type": "color"
            },
            "200": {
                "value": "#C8C2EB",
                "type": "color"
            },
            "300": {
                "value": "#A197D8",
                "type": "color"
            },
            "400": {
                "value": "#7C70C2",
                "type": "color"
            },
            "500": {
                "value": "#5C4EA6",
                "type": "color"
            },
            "600": {
                "value": "#4B4280",
                "type": "color"
            },
            "700": {
                "value": "#39335C",
                "type": "color"
            },
            "800": {
                "value": "#28243C",
                "type": "color"
            },
            "900": {
                "value": "#1A1825",
                "type": "color"
            }
        }
    }
}

Palettes built on #968AD8

Color Lab

Pairs with #968AD8

UI roles & guardrails

In real applications

Scales

Every model

Export