What color is #968ADB?

#968ADB is a light, soft indigo. In RGB it is rgb(150, 138, 219), and in HSL hsl(249, 53%, 70%).

Is #968ADB accessible as text?

On white, #968ADB has a contrast ratio of 3.02:1 (fails WCAG AA for body text); on black it is 6.96:1 (passes). For text placed on #968ADB, use black for the best readability.

What is the closest Tailwind color to #968ADB?

The nearest Tailwind CSS token is violet-400 (#A684FF).

What colors go well with #968ADB?

#968ADB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #CFDB8A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #968ADB below.

Is #968ADB good for buttons?

#968ADB works well for buttons and highlights, but use black text on #968ADB — white text only reaches 3.02:1, below the 4.5:1 needed for normal-size labels.

Is #968ADB the same as CSS mediumpurple?

No — #968ADB is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#968ADB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #968ADB

Not just a swatch — here's how #968ADB works with other colors. Named schemes with #968ADB in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #968ADB Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #968ADB Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #968ADB Secondary #C2BFDD Support #9D9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #968ADB Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #BBB1FD

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Modern Café Dominant · 5 colors

Dominant #968ADB Anchor #3B2923 Surface #F3E1D2 Accent #749F7D Secondary #3C3734

Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Build a working theme in the generator →

Color Lab

How #968ADB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 32/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 54/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 33/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 40/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 33/100

Low

Usable as a tinted surface in measured doses.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #968ADB

For UI

For branding

For interior

For fashion

People also use #968ADB with

Light Steel Blue Wisteria Flax Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 6.2:1. Use

Subtle surface Use #ECEAF6 for cards and hover fills. Tint 80

Avoid beside #B18ADB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #968ADB at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #968ADB;
  --color-base-rgb: 150 138 219;
  --color-base-oklch: oklch(67.7% 0.118 289.6);
  --color-50: #F4F3FC;
  --color-100: #E3DFF6;
  --color-200: #C7C1EC;
  --color-300: #A095DA;
  --color-400: #7A6DC5;
  --color-500: #5A4CA9;
  --color-600: #4A4082;
  --color-700: #38325D;
  --color-800: #28243D;
  --color-900: #1A1726;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F4F3FC',
    100: '#E3DFF6',
    200: '#C7C1EC',
    300: '#A095DA',
    400: '#7A6DC5',
    500: '#5A4CA9',
    600: '#4A4082',
    700: '#38325D',
    800: '#28243D',
    900: '#1A1726',
  },
}

$base: #968ADB;
$base-ink: #141310;
$base-50: #F4F3FC;
$base-100: #E3DFF6;
$base-200: #C7C1EC;
$base-300: #A095DA;
$base-400: #7A6DC5;
$base-500: #5A4CA9;
$base-600: #4A4082;
$base-700: #38325D;
$base-800: #28243D;
$base-900: #1A1726;
$base-hover: #6553CA;
$base-subtle: #E2DFF1;

{
    "color": {
        "base": {
            "value": "#968ADB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F3FC",
                "type": "color"
            },
            "100": {
                "value": "#E3DFF6",
                "type": "color"
            },
            "200": {
                "value": "#C7C1EC",
                "type": "color"
            },
            "300": {
                "value": "#A095DA",
                "type": "color"
            },
            "400": {
                "value": "#7A6DC5",
                "type": "color"
            },
            "500": {
                "value": "#5A4CA9",
                "type": "color"
            },
            "600": {
                "value": "#4A4082",
                "type": "color"
            },
            "700": {
                "value": "#38325D",
                "type": "color"
            },
            "800": {
                "value": "#28243D",
                "type": "color"
            },
            "900": {
                "value": "#1A1726",
                "type": "color"
            }
        }
    }
}

Palettes built on #968ADB

Color Lab

Pairs with #968ADB

UI roles & guardrails

In real applications

Scales

Every model

Export