Nearest named color: Cornflower Blue
#968AFF
#968AFF
Nearest named
Cornflower Blue
Family
Blue
Lightness
69.6%
Chroma
0.167
Hue angle
285.9°
Temperature
Cool
Contrast on white
2.85:1 · Fail
Contrast on black
6.53:1 · AA
Web-safe
#9999FF
CSS oklch()
70% 0.17 286

#968AFF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #968AFF

Not just a swatch — here's how #968AFF works with other colors. Named schemes with #968AFF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Cornflower Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Cornflower Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Cornflower Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cornflower Blue carrying the quiet middle.

Tech Product Signal · 5 colors

Cornflower Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cornflower Blue.

Modern Café Dominant · 5 colors

Cornflower Blue anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Build a working theme in the generator →

Color Lab

How #968AFF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 22/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 48/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 32/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 31/100
Low
A faint retro warmth without tipping into sepia.
Luxury 36/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 65/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 60/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 26/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #968AFF

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.5:1. Use
Subtle surface Use #EDEBFC for cards and hover fills. Tint 80
Avoid beside #BD8AFF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #968AFF at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #968AFF;
  --color-base-rgb: 150 138 255;
  --color-base-oklch: oklch(69.6% 0.167 285.9);
  --color-50: #F2F0FE;
  --color-100: #DCD8FD;
  --color-200: #B8B1FC;
  --color-300: #8477F8;
  --color-400: #5746EC;
  --color-500: #3422D2;
  --color-600: #2F239F;
  --color-700: #271F70;
  --color-800: #1D1848;
  --color-900: #14112C;
  --color-on-base: #141310;
}