#968BAD is a muted, temperate purple. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #968BAD works with other colors. Named schemes with #968BAD in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968BAD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968BAD at work across the surfaces designers actually ship.
:root {
--color-base: #968BAD;
--color-base-rgb: 150 139 173;
--color-base-oklch: oklch(65.8% 0.051 299.8);
--color-50: #F7F6F9;
--color-100: #E9E7EE;
--color-200: #D4CFDD;
--color-300: #B4ADC3;
--color-400: #948BA7;
--color-500: #756B89;
--color-600: #5D566B;
--color-700: #45414E;
--color-800: #2F2C35;
--color-900: #1E1C21;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F6F9',
100: '#E9E7EE',
200: '#D4CFDD',
300: '#B4ADC3',
400: '#948BA7',
500: '#756B89',
600: '#5D566B',
700: '#45414E',
800: '#2F2C35',
900: '#1E1C21',
},
}
$base: #968BAD; $base-ink: #141310; $base-50: #F7F6F9; $base-100: #E9E7EE; $base-200: #D4CFDD; $base-300: #B4ADC3; $base-400: #948BA7; $base-500: #756B89; $base-600: #5D566B; $base-700: #45414E; $base-800: #2F2C35; $base-900: #1E1C21; $base-hover: #756792; $base-subtle: #E0DDE5;
{
"color": {
"base": {
"value": "#968BAD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F9",
"type": "color"
},
"100": {
"value": "#E9E7EE",
"type": "color"
},
"200": {
"value": "#D4CFDD",
"type": "color"
},
"300": {
"value": "#B4ADC3",
"type": "color"
},
"400": {
"value": "#948BA7",
"type": "color"
},
"500": {
"value": "#756B89",
"type": "color"
},
"600": {
"value": "#5D566B",
"type": "color"
},
"700": {
"value": "#45414E",
"type": "color"
},
"800": {
"value": "#2F2C35",
"type": "color"
},
"900": {
"value": "#1E1C21",
"type": "color"
}
}
}
}