#968BBA is a mid-toned, temperate purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #968BBA works with other colors. Named schemes with #968BBA in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968BBA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968BBA at work across the surfaces designers actually ship.
:root {
--color-base: #968BBA;
--color-base-rgb: 150 139 186;
--color-base-oklch: oklch(66.3% 0.070 295.2);
--color-50: #F6F5F9;
--color-100: #E8E5F0;
--color-200: #D1CCE0;
--color-300: #AFA7C8;
--color-400: #8E84AE;
--color-500: #6F6490;
--color-600: #595170;
--color-700: #423D51;
--color-800: #2D2A36;
--color-900: #1D1B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F6F5F9',
100: '#E8E5F0',
200: '#D1CCE0',
300: '#AFA7C8',
400: '#8E84AE',
500: '#6F6490',
600: '#595170',
700: '#423D51',
800: '#2D2A36',
900: '#1D1B22',
},
}
$base: #968BBA; $base-ink: #141310; $base-50: #F6F5F9; $base-100: #E8E5F0; $base-200: #D1CCE0; $base-300: #AFA7C8; $base-400: #8E84AE; $base-500: #6F6490; $base-600: #595170; $base-700: #423D51; $base-800: #2D2A36; $base-900: #1D1B22; $base-hover: #7263A2; $base-subtle: #E1DEE9;
{
"color": {
"base": {
"value": "#968BBA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5F9",
"type": "color"
},
"100": {
"value": "#E8E5F0",
"type": "color"
},
"200": {
"value": "#D1CCE0",
"type": "color"
},
"300": {
"value": "#AFA7C8",
"type": "color"
},
"400": {
"value": "#8E84AE",
"type": "color"
},
"500": {
"value": "#6F6490",
"type": "color"
},
"600": {
"value": "#595170",
"type": "color"
},
"700": {
"value": "#423D51",
"type": "color"
},
"800": {
"value": "#2D2A36",
"type": "color"
},
"900": {
"value": "#1D1B22",
"type": "color"
}
}
}
}