#968BC5 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #968BC5 works with other colors. Named schemes with #968BC5 in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968BC5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968BC5 at work across the surfaces designers actually ship.
:root {
--color-base: #968BC5;
--color-base-rgb: 150 139 197;
--color-base-oklch: oklch(66.8% 0.086 292.6);
--color-50: #F6F5FA;
--color-100: #E6E3F2;
--color-200: #CEC9E4;
--color-300: #AAA2CD;
--color-400: #887EB4;
--color-500: #685D97;
--color-600: #544C75;
--color-700: #3F3A55;
--color-800: #2B2938;
--color-900: #1C1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F6F5FA',
100: '#E6E3F2',
200: '#CEC9E4',
300: '#AAA2CD',
400: '#887EB4',
500: '#685D97',
600: '#544C75',
700: '#3F3A55',
800: '#2B2938',
900: '#1C1A23',
},
}
$base: #968BC5; $base-ink: #141310; $base-50: #F6F5FA; $base-100: #E6E3F2; $base-200: #CEC9E4; $base-300: #AAA2CD; $base-400: #887EB4; $base-500: #685D97; $base-600: #544C75; $base-700: #3F3A55; $base-800: #2B2938; $base-900: #1C1A23; $base-hover: #6D5FAE; $base-subtle: #E1DEEC;
{
"color": {
"base": {
"value": "#968BC5",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5FA",
"type": "color"
},
"100": {
"value": "#E6E3F2",
"type": "color"
},
"200": {
"value": "#CEC9E4",
"type": "color"
},
"300": {
"value": "#AAA2CD",
"type": "color"
},
"400": {
"value": "#887EB4",
"type": "color"
},
"500": {
"value": "#685D97",
"type": "color"
},
"600": {
"value": "#544C75",
"type": "color"
},
"700": {
"value": "#3F3A55",
"type": "color"
},
"800": {
"value": "#2B2938",
"type": "color"
},
"900": {
"value": "#1C1A23",
"type": "color"
}
}
}
}