Nearest named color: Cool Gray
#968BD2
#968BD2
Nearest named
Cool Gray
Family
Blue
Lightness
67.4%
Chroma
0.104
Hue angle
290.4°
Temperature
Cool
Contrast on white
3.03:1 · AA Large
Contrast on black
6.12:1 · AA
Web-safe
#9999CC
CSS oklch()
67% 0.10 290

#968BD2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #968BD2

Not just a swatch — here's how #968BD2 works with other colors. Named schemes with #968BD2 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

Tech Product Signal · 5 colors

Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.

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Color Lab

How #968BD2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 55/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 33/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 52/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 40/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 40/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 66/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 37/100
Low
Usable as a tinted surface in measured doses.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #968BD2

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 6.1:1. Use
Subtle surface Use #EBEAF4 for cards and hover fills. Tint 80
Avoid beside #AC89D1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #968BD2 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #968BD2;
  --color-base-rgb: 150 139 210;
  --color-base-oklch: oklch(67.4% 0.104 290.4);
  --color-50: #F5F4FB;
  --color-100: #E4E1F4;
  --color-200: #CAC4E8;
  --color-300: #A49BD4;
  --color-400: #8075BD;
  --color-500: #5F54A1;
  --color-600: #4E467C;
  --color-700: #3B3659;
  --color-800: #29263B;
  --color-900: #1A1925;
  --color-on-base: #141310;
}