#968CAA is a muted, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #968CAA works with other colors. Named schemes with #968CAA in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968CAA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968CAA at work across the surfaces designers actually ship.
:root {
--color-base: #968CAA;
--color-base-rgb: 150 140 170;
--color-base-oklch: oklch(65.9% 0.045 300.4);
--color-50: #F7F6F9;
--color-100: #EAE7EE;
--color-200: #D4D0DC;
--color-300: #B4AEC1;
--color-400: #958DA5;
--color-500: #766D88;
--color-600: #5E586A;
--color-700: #45414D;
--color-800: #2F2D34;
--color-900: #1E1D21;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F6F9',
100: '#EAE7EE',
200: '#D4D0DC',
300: '#B4AEC1',
400: '#958DA5',
500: '#766D88',
600: '#5E586A',
700: '#45414D',
800: '#2F2D34',
900: '#1E1D21',
},
}
$base: #968CAA; $base-ink: #141310; $base-50: #F7F6F9; $base-100: #EAE7EE; $base-200: #D4D0DC; $base-300: #B4AEC1; $base-400: #958DA5; $base-500: #766D88; $base-600: #5E586A; $base-700: #45414D; $base-800: #2F2D34; $base-900: #1E1D21; $base-hover: #766A8F; $base-subtle: #E0DEE5;
{
"color": {
"base": {
"value": "#968CAA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F9",
"type": "color"
},
"100": {
"value": "#EAE7EE",
"type": "color"
},
"200": {
"value": "#D4D0DC",
"type": "color"
},
"300": {
"value": "#B4AEC1",
"type": "color"
},
"400": {
"value": "#958DA5",
"type": "color"
},
"500": {
"value": "#766D88",
"type": "color"
},
"600": {
"value": "#5E586A",
"type": "color"
},
"700": {
"value": "#45414D",
"type": "color"
},
"800": {
"value": "#2F2D34",
"type": "color"
},
"900": {
"value": "#1E1D21",
"type": "color"
}
}
}
}