#968CC4 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #968CC4 works with other colors. Named schemes with #968CC4 in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968CC4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968CC4 at work across the surfaces designers actually ship.
:root {
--color-base: #968CC4;
--color-base-rgb: 150 140 196;
--color-base-oklch: oklch(67.0% 0.082 292.2);
--color-50: #F6F5FA;
--color-100: #E6E4F2;
--color-200: #CEC9E3;
--color-300: #ABA3CC;
--color-400: #887FB3;
--color-500: #695E97;
--color-600: #544D75;
--color-700: #3F3A54;
--color-800: #2C2938;
--color-900: #1C1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F6F5FA',
100: '#E6E4F2',
200: '#CEC9E3',
300: '#ABA3CC',
400: '#887FB3',
500: '#695E97',
600: '#544D75',
700: '#3F3A54',
800: '#2C2938',
900: '#1C1A23',
},
}
$base: #968CC4; $base-ink: #141310; $base-50: #F6F5FA; $base-100: #E6E4F2; $base-200: #CEC9E3; $base-300: #ABA3CC; $base-400: #887FB3; $base-500: #695E97; $base-600: #544D75; $base-700: #3F3A54; $base-800: #2C2938; $base-900: #1C1A23; $base-hover: #6E60AD; $base-subtle: #E1DFEB;
{
"color": {
"base": {
"value": "#968CC4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5FA",
"type": "color"
},
"100": {
"value": "#E6E4F2",
"type": "color"
},
"200": {
"value": "#CEC9E3",
"type": "color"
},
"300": {
"value": "#ABA3CC",
"type": "color"
},
"400": {
"value": "#887FB3",
"type": "color"
},
"500": {
"value": "#695E97",
"type": "color"
},
"600": {
"value": "#544D75",
"type": "color"
},
"700": {
"value": "#3F3A54",
"type": "color"
},
"800": {
"value": "#2C2938",
"type": "color"
},
"900": {
"value": "#1C1A23",
"type": "color"
}
}
}
}