#968DBF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #968DBF works with other colors. Named schemes with #968DBF in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968DBF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968DBF at work across the surfaces designers actually ship.
:root {
--color-base: #968DBF;
--color-base-rgb: 150 141 191;
--color-base-oklch: oklch(66.9% 0.074 292.5);
--color-50: #F6F5FA;
--color-100: #E7E5F1;
--color-200: #CFCBE2;
--color-300: #ACA6CA;
--color-400: #8A82B0;
--color-500: #6B6293;
--color-600: #564F72;
--color-700: #403C53;
--color-800: #2C2A37;
--color-900: #1C1B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F6F5FA',
100: '#E7E5F1',
200: '#CFCBE2',
300: '#ACA6CA',
400: '#8A82B0',
500: '#6B6293',
600: '#564F72',
700: '#403C53',
800: '#2C2A37',
900: '#1C1B22',
},
}
$base: #968DBF; $base-ink: #141310; $base-50: #F6F5FA; $base-100: #E7E5F1; $base-200: #CFCBE2; $base-300: #ACA6CA; $base-400: #8A82B0; $base-500: #6B6293; $base-600: #564F72; $base-700: #403C53; $base-800: #2C2A37; $base-900: #1C1B22; $base-hover: #6F62A7; $base-subtle: #E1DFEA;
{
"color": {
"base": {
"value": "#968DBF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5FA",
"type": "color"
},
"100": {
"value": "#E7E5F1",
"type": "color"
},
"200": {
"value": "#CFCBE2",
"type": "color"
},
"300": {
"value": "#ACA6CA",
"type": "color"
},
"400": {
"value": "#8A82B0",
"type": "color"
},
"500": {
"value": "#6B6293",
"type": "color"
},
"600": {
"value": "#564F72",
"type": "color"
},
"700": {
"value": "#403C53",
"type": "color"
},
"800": {
"value": "#2C2A37",
"type": "color"
},
"900": {
"value": "#1C1B22",
"type": "color"
}
}
}
}