#968EA8 is a muted, temperate purple. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #968EA8 works with other colors. Named schemes with #968EA8 in its natural role, and a note on why the supporting colors balance it.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968EA8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968EA8 at work across the surfaces designers actually ship.
:root {
--color-base: #968EA8;
--color-base-rgb: 150 142 168;
--color-base-oklch: oklch(66.2% 0.039 299.4);
--color-50: #F7F6F8;
--color-100: #E9E8ED;
--color-200: #D4D1DB;
--color-300: #B4AFC0;
--color-400: #958EA4;
--color-500: #766F86;
--color-600: #5E5969;
--color-700: #45424D;
--color-800: #2F2D34;
--color-900: #1E1D20;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F7F6F8',
100: '#E9E8ED',
200: '#D4D1DB',
300: '#B4AFC0',
400: '#958EA4',
500: '#766F86',
600: '#5E5969',
700: '#45424D',
800: '#2F2D34',
900: '#1E1D20',
},
}
$base: #968EA8; $base-ink: #141310; $base-50: #F7F6F8; $base-100: #E9E8ED; $base-200: #D4D1DB; $base-300: #B4AFC0; $base-400: #958EA4; $base-500: #766F86; $base-600: #5E5969; $base-700: #45424D; $base-800: #2F2D34; $base-900: #1E1D20; $base-hover: #766C8D; $base-subtle: #E0DEE4;
{
"color": {
"base": {
"value": "#968EA8",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F8",
"type": "color"
},
"100": {
"value": "#E9E8ED",
"type": "color"
},
"200": {
"value": "#D4D1DB",
"type": "color"
},
"300": {
"value": "#B4AFC0",
"type": "color"
},
"400": {
"value": "#958EA4",
"type": "color"
},
"500": {
"value": "#766F86",
"type": "color"
},
"600": {
"value": "#5E5969",
"type": "color"
},
"700": {
"value": "#45424D",
"type": "color"
},
"800": {
"value": "#2F2D34",
"type": "color"
},
"900": {
"value": "#1E1D20",
"type": "color"
}
}
}
}