#968EB4 is a soft, temperate purple. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #968EB4 works with other colors. Named schemes with #968EB4 in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
Cool Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #968EB4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #968EB4 at work across the surfaces designers actually ship.
:root {
--color-base: #968EB4;
--color-base-rgb: 150 142 180;
--color-base-oklch: oklch(66.7% 0.056 294.5);
--color-50: #F6F6F9;
--color-100: #E8E6EF;
--color-200: #D2CEDE;
--color-300: #B0ABC5;
--color-400: #9088AA;
--color-500: #70698C;
--color-600: #5A546D;
--color-700: #433F4F;
--color-800: #2E2C35;
--color-900: #1D1C21;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F6F6F9',
100: '#E8E6EF',
200: '#D2CEDE',
300: '#B0ABC5',
400: '#9088AA',
500: '#70698C',
600: '#5A546D',
700: '#433F4F',
800: '#2E2C35',
900: '#1D1C21',
},
}
$base: #968EB4; $base-ink: #141310; $base-50: #F6F6F9; $base-100: #E8E6EF; $base-200: #D2CEDE; $base-300: #B0ABC5; $base-400: #9088AA; $base-500: #70698C; $base-600: #5A546D; $base-700: #433F4F; $base-800: #2E2C35; $base-900: #1D1C21; $base-hover: #72679A; $base-subtle: #E0DEE7;
{
"color": {
"base": {
"value": "#968EB4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F6F9",
"type": "color"
},
"100": {
"value": "#E8E6EF",
"type": "color"
},
"200": {
"value": "#D2CEDE",
"type": "color"
},
"300": {
"value": "#B0ABC5",
"type": "color"
},
"400": {
"value": "#9088AA",
"type": "color"
},
"500": {
"value": "#70698C",
"type": "color"
},
"600": {
"value": "#5A546D",
"type": "color"
},
"700": {
"value": "#433F4F",
"type": "color"
},
"800": {
"value": "#2E2C35",
"type": "color"
},
"900": {
"value": "#1D1C21",
"type": "color"
}
}
}
}